Senior Manager, Marketing Analytics

About the role

At Ripple, we’re building a world where value moves like information does today. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands‑on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights.
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar).
• Experience with attribution modeling, media mix modeling, and/or incrementality testing.
• Proficiency in SQL; experience with Python or R is a plus.
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations.
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences.
• Strong cross‑functional collaboration skills — comfortable in strategy meetings as well as in data modeling.

Benefits

• Competitive salary, bonuses, and equity.
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support.
• Employee giving match.
• Mobile phone stipend.
• R&R days to rest and recharge.
• Generous wellness reimbursement and weekly onsite & virtual programming.
• Generous vacation policy –