Senior Manager Web Marketing
About the role
Are you a web marketer who thinks in systems, not just page builds? AdvancedMD's website is one of the most important levers in our growth story — it's where design, development, analytics, and demand generation all meet, and where every visitor touchpoint either builds pipeline or leaks it. The Senior Manager Web Marketing owns that intersection. You'll set the web roadmap, run the testing program, and make sure our site is fast, compliant, and converting. The Senior Manager Web Marketing moves between two modes that need to run in parallel. One is hands-on and immediate: launching the next A/B test, fixing the tracking issue that's muddying a report, pushing a page live before a campaign goes out. The other is strategic and ongoing: building a prioritized roadmap that balances business goals, technical debt, and stakeholder asks, and standing up a repeatable testing cadence with a real learnings library instead of one-off wins. You'll also be the connective tissue across SEO/GEO, paid media, sales ops, design, and dev — making sure landing pages, tracking, and site architecture all move in the same direction. You'll own the CMS, the marketing automation tied to on-site behavior, GA4 reporting, and the consent/privacy stack — and increasingly, server-side tagging as browser-side tracking keeps degrading. If you want ownership of a website that's treated as a growth engine, not just a brochure, we'd love to talk.
Responsibilities
- Own the web roadmap: Build and maintain a prioritized website roadmap that balances business goals, UX improvements, technical debt, and stakeholder requests across marketing, sales, and product
- Drive CRO and experimentation: Design, launch,