Senior Manager, US Vaccines Consumer Marketing

About the role

The Sr. Manager, Consumer will support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult, keeping customer insights at the forefront and translating them into on-strategy tactics.

Responsibilities

• Support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult, keeping customer insights at the forefront and translating them into on-strategy tactics
• Manage branded website and platform migrations across the Prevnar portfolio — including Zenith migrations for Prevnar Peds and Prevnar Adult (English and Spanish) and ongoing site updates (e.g., BCC.com GEO Phase 2) — ensuring a seamless, compliant consumer experience
• Manage Prevnar Peds CRM (email and SMS), and patient education assets across both brands including English and Spanish brochure suites, tactic refreshes, and doctor discussion guides, ensuring materials reflect current recommendations and the consumer campaign strategy
• Support Prevnar Peds influencer programs — core program and segment-test sprints — in partnership with the CMO organization, ensuring messaging aligns with brand strategy and compliance
• Partner with the Media and Pfizer BAI/analytics teams to support digital, social, and search execution and to embed measurement (dashboards, KPIs, tracking), adjusting based on insights
• Collaborate and align with the Director(s), Vaccines Consumer leads, and cross-functional partners to ensure plans work in synergy and deliver a cohesive consumer experience across the Prevnar portfolio
• Flex to support other Vaccines Consumer brands and priority workstreams across the portfolio as business needs evolve
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to Pfizer Core Values, including compliance

Qualifications

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Experience in the pharmaceutical, biotech, device or diagnostic industry: 6+ years with BS/BA degree; 5+ years with MBA
• Consumer marketing experience with proven ability to successfully deliver in fast paced and highly competitive environments
• Experience working across different channels; digital/social experience required
• Ability to understand Consumer needs and translate these into meaningful strategies and tactics
• Demonstrated creativity and innovative idea development
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
• Strong strategic skills including creativity and effectiveness in identifying and managing major strategic challenges; can manage through ambiguity
• Demonstrated ability to work effectively in a complex organizational matrix, achieving results through others across functions, geographies, and a variety of personality styles
• Ambition to challenge status quo, act decisively, and operate successfully in an empowered organization
• A commitment to excellence — both in the results achieved and in how they are achieved

Bonus

The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program.