Senior Marketing Manager, Consumer Health & Partnerships

Responsibilities

• Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role’s focus
• Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets
• Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
• Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels
• Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution
• Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets
• Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination
• Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth
• Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs)
• Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness

Qualifications and Experience

• Bachelor’s degree in marketing, Business, Communications, or a related field required
• 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution
• Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior
• Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution)
• Experience in partnership or co-marketing initiatives, including working with external partners
• Demonstrated ability to influence cross-functional stakeholders without direct authority
• Strong balance of strategic thinking and hands-on execution
• Analytical mindset with experience measuring campaign performance and driving insights
• Experience managing agencies and developing campaign/creative briefs
• Familiarity with digital and omnichannel marketing (web, social, lead generation)
• Background in consumer brands or agency environments preferred
• Interest in leveraging AI tools to enhance marketing effectiveness

Benefits

Comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.

Paid Time Off (PTO) accrual: 15 days in the first year of employment

Paid holidays: 11 days plus 3 floating days

Primary caregiver or secondary caregiver leave: 14 weeks and 2 weeks respectively upon welcoming new family members

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.

A reasonable estimate of the current base range for this position is: $155,000 - $194,000.

For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.