Senior Manager, US Market Research
CSL · King of Prussia, PA · 2 wk ago
OTHRFull-time
Responsibilities
- Providing market research and analytical support to interpret key business and market dynamics to optimize the growth of several CSL Behring in-line brands in the US
- Breadth and depth of experience in a variety of qualitative and quantitative market research methodologies
- Partners with brand teams and other commercial functions to proactively translate business questions into research objectives, recommend, develop and implement market research plans
- Translates information/data into insights from primary market research with patients, HCPs, and payers into actionable insights and recommendations and presents work in an effective and easy-to-interpret manner, aiding strategic and tactical decision making
- Provides decision support for situation analyses, commercial assessments, product forecasting, brand planning, strategic planning, data modeling, scenario analysis and other planning efforts
- Keeps abreast of new methodologies to ensure research performed is cost effective and provides optimal results
- Manages external vendors and related budget ensuring timely delivery of quality insights to inform decision making
Qualifications
- Bachelor degree in business, science or related field; Master’s degree or MBA preferred
- 7+ years' commercial experience including market research, analytics within biopharma (within consulting or industry)
- Pharmaceutical or biotech experience required
- Experience in rare disease preferred