Senior Manager, US Primary Market Research

Key Responsibilities

• Serve as the primary PMR (Primary Market Research) thought partner to the Commercial team (primarily brand teams), guiding the framing of business questions and translating insights into implications for brand strategy and execution, specifically supporting Consumer/Patient Marketing for Evenity (Bone) and Tezspire (Inflammation)
• Act as an internal consultant, helping stakeholders move from data to decisions by identifying the so what and now what.
• Support key annual activities (e.g., brand planning, executive reviews, budgeting, business cases) with objective, insight-driven guidance.

Insight Generation & Interpretation

• Lead the interpretation and synthesis of consumer/patient primary market research findings for Evenity and Tezspire, leveraging standardized dashboards, analytics tools, and AI-enabled capabilities (e.g., MRAgent).
• Go beyond descriptive findings to surface insights, risks, opportunities, and strategic tradeoffs.
• Integrate learnings across studies, time periods, and data sources to provide a coherent view of brand and portfolio performance.

Data & Business Rule Ownership

• Own KPI definitions, business rules, and analytic intent for assigned brands and studies, ensuring clarity, consistency, and longitudinal integrity.
• Ensure that changes to questionnaires, metrics, or data cuts are intentional, documented, and aligned with relevant partners.
• Maintain high standards for data quality, methodological rigor, and trend continuity.

Team Leadership & Development

• Partner with other PMR and CD&A team members, developing strategic thinking, analytical judgment, and stakeholder confidence.
• Coach other PMR team members when needed, to help shape their skills and to provide business context to ensure more rounded analyses.
• Guide teams on how to effectively leverage modern tools and analytics while maintaining strong research fundamentals.
• Work with their Director to prioritize and balance business asks, to ensure focus on the highest-value insight opportunities.

Stakeholder Enablement & Change Leadership

• Manage expectations with stakeholders regarding self-service insights vs. value-add PMR partnership.
• Facilitate strategic discussions rather than presenting findings, especially in environments where stakeholders have direct data access.
• Support adoption and effective use of new research tools and ways of working.

Capability & Process Advancement

• Contribute to the continuous evolution of PMR (Market Research) capabilities, methodologies, and tools.
• Identify opportunities to improve efficiency, consistency, and impact of primary market research across brands.