Senior Manager, Market Research and Analytics

About the role

This role will serve as a trusted insights advisor to U.S. Parkinson’s Disease leadership, leveraging a deep understanding of customers, patients, the marketplace, and brand performance to identify business opportunities and guide strategy for a new product launch in Parkinson’s Disease.

Responsibilities

• Identify key business questions, develop research and analytical plans, select appropriate methodologies, manage research and analytics partners, and synthesize insights across multiple data sources.
• Develop and deploy analytical solutions based on business needs and support the measurement of brand strategies and tactics at both the national and sub-national levels.
• Influence decisions through thoughtful analysis, customer and marketplace understanding, and strong business judgment.
• Act as an insights and intelligence partner to brand leadership and cross-functional teams, helping to formulate commercial strategy, identify tactical opportunities, uncover unmet customer and patient needs, and inform key launch-planning decisions.
• Lead insight discovery through qualitative and quantitative market research, secondary data analysis, and advanced analytics.
• Develop metrics and measurement frameworks for evaluating and improving marketing and promotional campaigns, customer engagement initiatives, and broader brand performance.
• Collaborate closely with key APEX partners, including Patient Services and Market Access, as well as other cross-functional partners and internal stakeholders such as Marketing, Finance, Sales, Medical Affairs, and Commercial Operations.
• Design and implement research, reporting, analytics, and optimization solutions while integrating insights across functions to provide commercial teams with a holistic perspective and clear, actionable recommendations.
• Serve as analytics partner to the US Parkinson’s Disease team – and offer a wide variety of analytics solutions – ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Derive findings and implications from patient, physician or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the quarterly business review, annual brand planning processes; and develop fact-based recommendations to optimize performance.
• Determine sub-national (accounts or physicians) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
• Strive to demonstrate a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques and the ability to synthesize insights into compelling narratives.
• Showcase advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating / influencing / presenting to senior management.
• Showcase advanced agility, project management, and prioritization skills.
• Showcase advanced vendor management skills.
• Showcase high motivation, strong work-ethic and positive attitude while working under tight timelines.
• Showcase proven experience as an integral member of a high performing work team.

Qualifications

• Bachelor’s Degree required, Advanced degree preferred.
• 7+ years of relevant experience in healthcare market research & analytics, including use of this information in the development of business plans and strategies.
• Experience within the Pharma/Biotech industry is required.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales and Claims Data (APLD, PTD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data are preferred.
• Experience with current methods Analytics/Machine Learning, BI tools like Power BI or Tableau in addition to Excel is required.
• Hands-on expertise in current analytical methods & tools (including machine learning) is a plus.