Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers (ASC), and Women’s Health

About the role

Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
Translate company and product strategy into specialty-relevant narratives and commercial motions
Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
Apply a data-driven, test-and-learn approach to refine messaging, content, and enablement effectiveness
Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
Translate complex product capabilities, workflows, and services into clear, differentiated value for specialty healthcare buyers and decision makers
Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
Incorporate customer insights, market trends, and competitive intelligence, and commercial feedback into ongoing refinement
Develop specialty-specific proof points, customer stories, and value narratives that strengthen athenahealth’s market differentiation
Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates
Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points
Serve as a trusted advisor to Sales leadership, providing specialty market insights, competitive perspectives, and messaging guidance that improve commercial effectiveness
Partner with Training & Enablement to scale specialty knowledge transfer and reinforce GTM strategy across customer-facing teams
Establish feedback loops with commercial teams to continuously refine messaging, uncover market needs, and improve customer engagement

Essential Job Responsibilities

• Partner with Product Strategy to ensure product value is translated into specialty-relevant market narratives
• Partner with Segment Marketing to support campaign execution through messaging, content and audience insights
• Collaborate with Product Management and Strategy to incorporate specialty market feedback into positioning and differentiation
• Support launches and strategic growth initiatives by ensuring alignment across messaging, targeting, enablement, and commercial readiness
• Partner with leadership teams to strengthen athenahealth’s competitive differentiation within specialty markets

Additional Job Responsibilities

• Partner with Product Strategy to own product-level strategy, roadmap alignment, and feature/value definition
• Partner with Segment Marketing to support campaign execution through messaging, content and audience insights
• Collaborate with Product Management and Strategy to incorporate specialty market feedback into positioning and differentiation
• Support launches and strategic growth initiatives by ensuring alignment across messaging, targeting, enablement, and commercial readiness
• Partner with leadership teams to strengthen athenahealth’s competitive differentiation within specialty markets

Expected Education And Experience

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles
• Healthcare technology, healthcare services, SaaS, or healthcare IT experience required
• Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred
• Demonstrated experience shaping go-to-market strategies, developing market-facing narratives, and sales enablement content that drive commercial outcomes
• Experience partnering cross-functionally with Sales, Product, Marketing, and Customer Success teams to drive market adoption and business growth
• Strong strategic thinking with the ability to translate market insights into actionable GTM plans
• Deep understanding of marketing performance metrics, pipeline dynamics, funnel conversion, and GTM optimization
• Prioritized experience enabling sales teams and improving commercial effectiveness
• Strong project management and prioritization skills
• Analytical, data-driven mindset with a focus on continuous improvement and measurable business outcomes
• Ability to synthesize customer insights, market intelligence, and competitive data into clear strategic recommendations

Success Profile

• Develops messaging that clearly resonates with Orthopedics, ASC, and Women’s Health buyers
• Improves sales effectiveness and win rates through specialty-specific enablement and content
• Becomes a trusted specialty market expert across the organization
• Continuously refines messaging based on customer feedback, market insights, and commercial performance

Expected Compensation

$95,000 - $161,000

Role Distinctions

• Product Strategy: Owns product-level strategy, roadmap alignment, and feature/value definition
• Segment Marketing: Owns GTM strategy, audience definition, demand generation, and campaign performance
• Solution Marketing (This Role): Owns specialty market positioning, messaging, and commercial enablement, translating strategy into market-facing narratives, content and sales ready assets

About The Team

The Solution Marketing team is responsible for supporting and executing athenahealth’s commercial go-to-market strategy across priority markets. We strive to understand our customers and their needs to create positioning and value propositions that resonate. Acting as the storytellers of athenahealth, we share knowledge about our solutions and services with both external and internal audiences to drive business results. Our team collaborates across the organization to ensure that commercial teams have the knowledge and compelling content necessary to create demand and win new business.

Pay, Benefits, & Schedule

Commensurate with experience