Senior Manager, Social Media, Influencers & Content

About the role

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that’s Everyday Magic.™

Responsibilities

• Own and execute Fellow’s social media strategy—developing a compelling, consistent brand voice / expression across Instagram, TikTok, YouTube.
• Manage the content calendar, ensuring a steady stream of high-quality, on-brand storytelling that educates, entertains and inspires.
• Create cultural relevance. You know what’s happening online and in culture before it makes its way into the marketing trends decks. You’ll bring trends, talent, formats, conversations and cultural moments into the building and turn them into things Fellow can actually do, quickly.
• Create brand buzz. Social, influencers, affiliates, partnerships and create all work together toward one goal: getting more people talking about Fellow because they genuinely want to.
• Brand influencer and affiliate ecosystem. Build a network of creators, tastemakers, partners and affiliates who can drive the business while also making the brand more relevant. You’ll think beyond one-off sponsored posts and promo codes to create longer-term relationships, unexpected collaborations, cultural credibility and a community of people who genuinely want to be a part of Fellow.
• Lead brand community. Engaging with customers, creators, and coffee enthusiasts to deepen relationships and spark conversations.
• Curate and manage content creator and brand partnerships that align with Fellow’s values and aesthetic.
• Oversee our influencer program. Briefing + managing our affiliate agency ensuring brand alignment across the creators, tastemakers, and cultural voices representing our brand.
• Develop and launch content franchises—recurring content series that build engagement, brand identity, and audience loyalty that can be deployed across channels.
• Spot and amplify organic cultural moments where Fellow is or can be part of the conversation in an authentic, meaningful way.
• Collaborate with internal creative teams and external partners to produce compelling content, from short-form videos to in-depth storytelling.
• Analyze performance metrics and optimize content strategy to drive reach, engagement, and conversion.
• Identify emerging trends, platform shifts, and best practices to keep Fellow ahead of the curve.

Requirements

• 5-7+ years of experience in social media, content strategy, or brand marketing.
• Proven experience managing a brand’s social presence and community at scale.
• Strong writing, editing, and content development skills.
• Familiarity with social media management tools and analytics platforms.
• Basic knowledge of content creation tools (Figma, Adobe Suite, etc.).
• Experience in lifestyle, coffee, food & beverage, or design-forward brands is a plus.

Benefits

• A creative, fast-moving environment where ideas turn into action
• Competitive compensation including employee bonus and equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Pay

The salary range for this position is $160,000 - $175,000 plus bonus & equity.

Schedule

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.