Senior Manager, Social Media & Content - LOVB Salt Lake

Position Overview

We are seeking a Senior Manager, Social Media & Content to lead the team's digital presence and content strategy. This person will oversee all social media, creative storytelling, and content production while building a distinctive brand that connects with fans, grows the game, and drives business results.

Essential Duties & Responsibilities

• Strategy & Brand Growth
• Develop and execute a comprehensive content and social media strategy aligned with brand, ticketing, partnerships, merchandise, and community initiatives.
• Build and evolve LOVB Salt Lake's digital identity across all platforms.
• Drive audience growth, engagement, and fan conversion through creative storytelling.
• Collaborate with league and local stakeholders to execute integrated marketing campaigns.
• Stay ahead of emerging platform trends, audience behaviors, and industry best practices to continuously evolve the team's digital presence.
• Content Creation
• Lead content ideation, planning, production, and publishing across Instagram, TikTok, X, Facebook, YouTube, Threads, and emerging platforms.
• Capture and edit photo and video content, including Reels, TikToks, behind-the-scenes storytelling, athlete features, mic'd-up sessions, practice content, community events, and partner activations.
• Develop recurring content series that highlight athletes, Utah culture, and the club-to-pro pathway.
• Write engaging, platform-specific copy that reflects the team's voice and brand.
• Maintain a consistent visual identity and storytelling style across all content.
• Creative Design
• Lead creative planning for season launches, roster announcements, ticket campaigns, partnerships, and league initiatives.
• Concept and execute original social-first campaigns that elevate the team's brand.
• Collaborate with designers, photographers, videographers, and league creative teams to produce high-quality content.
• Ensure all creative aligns with organizational goals, brand standards, and campaign objectives.
• Talent & Production Management
• Recruit, onboard, and manage freelance photographers, videographers, editors, and content creators throughout the season.
• Develop and oversee content production workflows for game days, practices, community events, and marketing campaigns.
• Manage asset organization, delivery, and distribution through digital asset management platforms.
• Ensure timely delivery of high-quality creative while maintaining brand consistency.
• Collaborate with league creative teams and local partners to execute content that supports organizational priorities.
• Live Event Coverage
• Lead social media coverage for home matches, road matches, practices, and community events.
• Develop game-day content plans and real-time storytelling strategies.
• Capture, edit, and publish live content under tight deadlines.
• Coordinate photographers, videographers, and freelance creatives during events to ensure comprehensive coverage.
• Produce timely post-match content and recap storytelling.
• Community & Culture
• Foster meaningful relationships with fans through authentic community management.
• Engage with athletes, youth volleyball players, partners, and local organizations.
• Monitor trends across volleyball, women's sports, and digital culture to create relevant and engaging content.
• Represent and maintain the team's voice across all social platforms.
• Analytics & Optimization
• Track performance across all social channels, including audience growth, engagement, reach, video performance, and conversion metrics.
• Prepare regular reporting and actionable insights for team and league leadership.
• Optimize content strategy based on audience behavior, analytics, and platform trends.
• Measure campaign performance and recommend improvements to maximize impact.

Qualifications

• 5+ years of experience managing social media and digital content for a professional sports team, league, brand, or agency.
• Strong knowledge of volleyball and the women's sports landscape.
• Proven experience developing and executing successful social media and content strategies.
• Professional experience capturing and editing photo and video content.
• Strong copywriting, storytelling, and creative ideation skills.
• Experience managing creative projects from concept through execution.
• Proven ability to manage multiple creative projects simultaneously while balancing content production, publishing schedules, freelance coordination, and live event coverage.
• Ability to thrive in a fast-paced startup environment with multiple priorities.
• Willingness to work nights, weekends, and travel during the season.
• Experience managing freelancers, photographers, videographers, editors, or creative contractors preferred.