Senior Manager, Social & Influencer Strategy, DIG, Ruder Finn

Key Responsibilities

• Lead end-to-end influencer and social strategy development for technology clients, aligning content to brand, product, and business objectives
• Own client relationships in social and influencer workstreams including client calls, presenting strategic recommendations, and providing proactive counsel
• Develop integrated influencer and social campaign plans, including audience alignment, platform strategy, messaging frameworks and content approaches
• Manage execution of influencer content across network of developer, creator, and technical influencer partners, including coordination, content review and tracking deliverables
• Cook up with internal teams, studios, and influencers to ensure seamless execution across timelines and deliverables
• Help gather and organize data for client reporting, with exposure to platform analytics and Google Analytics/GA4
• Monitor social channels and support community management, responding to routine inquiries and flagging key issues
• Contribute to new business and organic growth opportunities through strategic thinking, proposal development, and client upsell identification
• Develop and apply knowledge of social platform best practices, including developer and tech audience platforms like Reddit, GitHub, Discord, etc.
• Stay ahead of digital, social, and technology trends (AI, developer ecosystems, emerging platforms) and translate them into actionable campaign ideas

Qualifications

• Bachelor’s degree in marketing, communications, media studies, advertising, or related field preferred
• 4-5+ years of experience in social media, influencer marketing, or digital marketing, with experience working with technology clients required (developer marketing experience a plus)
• Experience driving growth across social & influencer campaigns on Meta, LinkedIn, X, and additional platforms (Reddit, Discord, etc.)
• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
• Experience with influencer marketing tools (e.g., Tagger or similar platforms)
• Strong understanding of technology/developer content development
• Proactive, organized, and solutions-oriented, with strong problem-solving skills and a willingness to take on new challenges
• Data-driven thinker who uses analytics and performance insights to inform decisions
• Curious and enthusiastic about how data, AI, and emerging technologies influence integrated communications and storytelling
• Passionate about digital trends, social platforms, and emerging tools, with a curiosity to continuously learn and grow

Benefits & More

• Competitive base salary and bonus opportunity
• Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, and 401k (match) plan
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings