Senior Manager, Influencer

The Essentials

• Intellectual curiosity and creativity are a must.
• Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Speak, write and edit succinctly and compellingly.
• Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Play nice, whether it’s in a team, with a team or independently.
• Know Word, PowerPoint, Excel and Outlook.
• Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Attention to detail and a commitment to delivering clear and precise work is essential.
• Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans.
• Maintain daily client contact, serving as a trusted resource and advisor.
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer).
• Translate strategies into tactical plans; ensure team deliverables align with strategies.
• Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences.
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience.
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership.
• Partner with CX and Project Managers to help manage program and project budgets.
• Demonstrate financial acumen in the areas of budgeting, billing and staffing.

Influencer Strategy & Execution

• Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis.
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both healthcare and consumer brands.
• Craft influencer strategies for yearlong plans and product launches.
• Research, vet, contract and manage relationships with influencer talent.
• Develop influencer briefing materials.
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps.
• Take responsibility to execute influencer strategies.
• Manage and build relationships with influencers and third-party agents.
• Mine current news cycle for ad-hoc influencer opportunities.
• Demonstrated expertise in social platforms, user behaviors and emerging trends.

Client & Team Engagement

• Communicate with clients on daily basis.
• Provide basic client counsel.
• Serve as a key participant in client meetings and presentations.
• Proof and edit client related documents as needed.
• Manage client and team resources and deliverables around major campaigns and product launches.
• Lead a high-performing team; coach and develop junior team members.

Salary range: $81,000 - $98,000 Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.