Senior Manager of Social Media & Influencer Marketing

Responsibilities

• Influencer and Organic Social Strategy Ownership
• Develop and execute a comprehensive organic social media and influencer strategy for Culligan dealers’ local social channels.
• Outline channel priorities and build strategies for key dealer channels including Instagram, TikTok, YouTube, Facebook, LinkedIn, NextDoor and Reddit — optimizing content and cadence for content strategy alignment, platform behavior and discoverability signals that influence SEO and AI search ecosystems.
• Lead dealer education and enablement for organic social marketing, equipping local teams with the tools, guidance, and best practices needed to execute brand-aligned strategies and improve engagement across local channels.
• Own influencer creator and content strategy, managing the end-to-end process from creator selection and contracting to content concepting, review and amplification, in partnership with agency team.
• Act as lead Culligan dealer network brand liaison with the global social media and influencer marketing team to provide content needs, share feedback, and partner to execute relevant campaigns and influencer activations.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a social media-related field.
• 7+ years of experience in social media/influencer management roles.
• Proven track record of building and growing social media audiences and engagement across multiple platforms, with demonstrated impact on engagement and demand growth.
• Hands-on experience creating and executing content strategies, including video-first and short-form content.
• Demonstrated experience launching and managing UGC programs or working with UGC/creator agencies to scale authentic content production.
• Experience leveraging social media to support SEO performance, digital discoverability, and emerging AI-driven search environments.
• Experience managing brand reputation and customer interactions across social and review platforms.
• Demonstrated ability to analyze performance metrics and optimize campaigns based on data insights.
• Experience marketing home services — and/or within a franchise or dealer-network model — a plus.