Senior Manager, Shopper & Solutions Insights, Pureplay

Key Responsibilities

• End-to-End Insights Ownership: Design and execute multi-method shopper research and studies (blending primary research, behavioral data, and digital insights) to build a deep understanding of shopper needs and translate them into growth solutions.
• ECommerce & Digital Shelf Analytics: Lead pureplay digital shelf, clickstream, and conversion analytics to uncover performance drivers, track digital shelving behaviors, and deliver best practices.
• Strategic Advisory: Act as a trusted advisor to key pureplay retailers, presenting compelling shopper insights and activating category-building solutions with merchant and category teams.
• Learning Plan Development: Design and execute a comprehensive pureplay learning plan in close collaboration with category leadership, retail pods, and global teams.
• Omnichannel Connectivity: Connect digital and physical shopper experiences to build a holistic, 360-degree view of shopper behavior across channels.
• Cross-Functional Collaboration: Partner closely with account and category teams to ensure insights are fully aligned to retailer strategies, critical business challenges, and joint business plans.
• Education & Capability Building: Educate, upskill, and share critical pureplay insights and eCommerce trends with internal sales, marketing, and category teams to elevate digital commerce capabilities across Mars.
• Impact Tracking & Innovation: Measure the adoption and business impact of your recommendations, while continuously testing and implementing new, cutting-edge research methodologies to share across Mars.

Requirements

• Bachelor’s degree required
• MBA or advanced degree preferred
• 7+ years of experience in insights, analytics, strategy, account management, or consulting roles
• Strong hands-on experience conducting shopper and behavioral analytics across multiple data sources (such as panel, loyalty, and digital shelf)
• Proven track record of leading end-to-end analytical projects, from defining the problem to generating insights and delivering strategic business recommendations
• Demonstrated capability to influence both internal stakeholders and external retail partners
• Proven success in translating complex shopper insights into tangible business actions and outcomes
• Direct experience and technical expertise with Chewy and Amazon data

Qualifications

• Experience in the CPG industry, working closely with major retail customers on joint business plans or retailer-facing solutions
• Understanding of how to integrate eCommerce and omnichannel shopper data, with familiarity using tools like NIQ, Data Impact, Similarweb, or Profitero
• Exposure to or familiarity with AI-enabled analytics tools and advanced data environments