Senior Manager, Search, AI Visibility & Performance

What You’ll Do

• Lead SEO & AI Visibility Execution
  • Alongside AS Digital Experience Team Director, lead the execution of SEO and AI visibility (AEO) strategies aligned with enterprise frameworks and goals.
  • Ensure content and experiences are optimized for: Search discoverability, AI answer inclusion, credibility and authority signals.
  • Translate strategy into clear, actionable requirements across content, design, and platform teams.
  • Identify content opportunities and develop recommendations that improve search visibility, AI discoverability, engagement, and business outcomes.
  • Partner with content strategists and experience owners to prioritize and implement improvements.
  • Own ongoing SEO/AEO performance tracking and optimization.
  • Manage external SEO/AEO vendor relationships/agencies, including execution and performance outcomes.
  • Partner with enterprise SEO/AEO stakeholders to ensure alignment with broader Schwab initiatives.
  • Lead coordination and governance activities across Advisor Services Marketing and enterprise partners to ensure alignment on Advisor Services SEO, AI visibility, and optimization priorities.
  • Define standards, best practices, and prioritization frameworks.
  • Ensure SEO and AI requirements are embedded into roadmaps and planning efforts.
  • Serve as a key connector between Advisor Services and enterprise teams advancing AI visibility initiatives.
  • Define and evolve standards, best practices, and prioritization frameworks.
  • Ensure SEO and AI requirements are proactively built into roadmaps.
  • Align stakeholders around shared goals, opportunities, and measurement approaches.
  • Function as a key connector between Advisor Services and enterprise site partners and partner with content developers, PR, social, and enterprise teams to support a coordinated approach to search and AI visibility.
  • Own and lead performance optimization.
• Performance Optimization
  • Develop and own the sitewide optimization roadmap and experimentation program.
  • Build and lead a strong s-and-learn approach, including:
  • A/B and multivariate singUsability sing and advisor research
  • Identify and prioritize opportunities to improve: Engagement, Task completion, Conversion outcomes.
  • Partner with teams to implement and scale improvements.
  • Contribute to personalization strategy and sing where appropriate.
  • Collaborate closely with the team’s Web Report manager and analytics team and turn insights and learnings into clear, actionable optimization plans.
  • Define success metrics and performance measures for SEO, AI visibility, and optimization efforts.
  • Continuously assess what’s working, where gaps exist, what to optimize next.
• Operate as a strategic marketing generalist.
  • This role is intentionally designed with flexibility. You will step into high-priority initiatives to support and execute marketing initiatives when:
  • Bandwidth is constrained,
  • Speed is critical,
  • Business impact is high.

A Day In Your Life

• Managing an integrated SEO, AI visibility, and optimization roadmap.
• Partnering across teams to align priorities and execution.
• Reviewing performance data and identifying opportunities.
• Leading s design and experimentation planning.
• Helping shape AI-ready content recommendations and optimization opportunities.
• Establishing AI-ready content best practices and optimization approaches for Advisor Services.
• Managing agency/vendor relationships.
• Stepping in and pivoting to support initiatives, campaigns, and areas where another set of hands is needed.
• Collaborating with colleagues in-office and across teams.

What You Have

• Experience supporting and optimizing large public-facing brand websites.
• Familiarity with content management systems, taxonomy, information architecture, and website governance.
• Experience partnering with design, content, analytics, and technology teams to improve digital experiences.
• 5+ years of experience in:
• SEO programs and familiarity with emerging AI visibility approaches (AEO/GEO)
• Digital marketing, including digital content development and marketing brief development.
• Optimization/experimentation
• Website performance and analytics
• Strong knowledge of:
• SEO (technical and content)
• AI visibility / AEO (or emerging expertise)
• Conversion optimization and sing frameworks
• Experience with:
• Analytics platforms (e.g., Adobe Analytics or similar)
• Firsthand experience and usage of SEO/AEO tools (e.g., SEMrush, Profound, Adobe Analytics or similar)
• Experimentation platforms (e.g., Optimizely or similar)
• Managing agency/vendor partners.
• Partnering across enterprise and cross-functional teams.
• Proven ability to lead and manage multiple priorities.
• Well-rounded digital marketing experience across web and content.
• Effective communication skills, both written and verbal.
• Strong proficiency in PowerPoint, Excel, and MS Office tools.

What’s in it for you

• At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact.
• Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
• We offer a competitive benefits package that takes care of the whole you – both today and in the future:
• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance