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Senior Manager, Paid Search + AI surfaces

Wayfair · Boston, MA · 2 wk ago
Full-time

This position is a hybrid in-office role based in our Boston HQ (Monday–Thursday in office, Friday work from home). This is not a virtual or remote position. At this time, Wayfair will not sponsor applicants for work visas including F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

About the role

Wayfair’s Paid Search + AI Surfaces team is looking for a data-driven Senior Manager (L4) to drive strategy and execution across our Search Engine Marketing (SEM), Product Listing Ads (PLA), and emerging AI surfaces. You will own critical cross-functional relationships and external platform partnerships (e.g., Google, OpenAI, Microsoft) that enable growth. As part of Wayfair’s marketing team, you will help drive growth in a fast-paced environment, own your roadmap, develop creative solutions to strategic and operational problems, and manage a team of highly analytical analysts to operate a cutting-edge digital marketing channel.

The Paid Search + AI Surfaces team runs multi-million dollar campaigns to capture demand from customers shopping across traditional search engines, PLA shopping formats, and new AI-driven discovery platforms. We build and leverage cutting-edge campaign automation and bidding solutions designed in-house—incorporating the latest AI and machine learning models—to optimize campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities, ensuring customers find and purchase what they need across our stores. Responsibilities include bidding on millions of ads, valuing willingness to pay for each, and developing creative, product feed, and landing page strategies to monetize search engine traffic. We collaborate with Data Science, Engineering, and Marketing Technology to build new capabilities and rapidly iterate on opportunities.

Responsibilities

  • Lead and develop a team of analysts to manage and grow the SEM and PLA channels by establishing processes and automation that drive measurable results, and communicate progress and performance to marketing leadership.
  • Spearhead strategy for AI surfaces (e.g., AI Overviews, generative search experiences), testing and scaling new formats to capture next-generation search demand.
  • Optimize product feeds and PLA campaign structures to maximize impression share and ROAS across search partners.
  • Lead cross-functional growth strategies leveraging search engine and AI chatbot surfaces as levers to grow the business across domains, including suppliers (e.g., Retail Media partners like Loloi), emerging categories (e.g., Appliances), major promotions (e.g., Way Day), and brand outcomes, while incubating new AI-powered capabilities at scale.
  • Cultivate and strengthen relationships with vendor partners, including Google and Microsoft, particularly around their AI and Shopping/PLA roadmaps.
  • Monitor campaign performance daily, identify and root-cause abnormalities, and react to deviations from plan quickly and strategically.
  • Institute rigorous strategic planning, roadmapping, and test-and-learn methodologies to set goals and achieve desired results.

Requirements

  • 7+ years’ experience in a heavily quantitative and analytical role (e.g., performance marketing, finance, data analytics, strategy) with meaningful time spent operating or partnering closely with large-scale SEM and/or PLA programs.
  • 3+ years of leadership experience leading high-performing teams (people management and/or substantial project leadership) with a track record of developing talent and building durable operating routines.
  • Demonstrated ability to own senior cross-functional relationships and influence roadmaps without direct authority.
  • Hands-on experience using modern AI tooling to accelerate analysis and execution (e.g., Cursor, Claude Code, Codex or equivalent), and comfort learning new AI platforms quickly.
  • Excellent analytical skills with experience using SQL and at least one scripting or statistical language (e.g., Python, R) to analyze large datasets and inform marketing decisions.

Benefits

  • Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
  • No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
  • Global Traveler Health Insurance through GeoBlue.
  • 24/7 access to mental, financial, physical, and emotional wellbeing support, plus enhanced therapy and coaching.
  • Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
  • 401(k) matching with immediate vesting.
  • Paid Parental Leave, Surrogacy & Adoption Reimbursement, and Caregiver Services.
  • Tuition Reimbursement.
  • Wayfair Employee Discount.
  • Gym/Fitness Discounts (Wellhub and varying regional memberships).
  • Exclusive access to thousands of perks & discounts through BenefitHub.
  • Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Schedule

Hybrid in-office: Monday–Thursday in Boston HQ, Friday work from home.

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