Senior Paid Search and AI Discovery Manager

Essential Duties and Responsibilities

• Develop and implement paid search strategies across national and division-level campaigns to support lead generation, sales, and market growth objectives
• Design and maintain scalable campaign structures to support multi-market operations while ensuring performance visibility and governance
• Oversee campaign execution and optimization, including keyword strategy, bidding frameworks, audience targeting, ad copy, and landing page alignment
• Implement and manage automation strategies, including Smart Bidding and platform tools, while maintaining performance controls
• Direct performance analysis and testing strategies, including A/B testing across keywords, ads, bidding strategies, and landing pages
• Establish and maintain performance measurement frameworks, including tracking, attribution alignment, and funnel-based reporting
• Identify performance gaps across markets, diagnose root causes, and implement corrective action plans to improve results
• Lead and manage agency relationships and/or internal resources, ensuring accountability for execution quality and performance outcomes
• Collaborate with marketing, analytics, web, and CRM teams to align paid search with broader demand generation strategies
• Maintain documentation of campaign structures, optimization standards, and reporting methodologies
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 7–10+ years of paid search experience in enterprise or multi-market environments
• Experience managing large-scale campaigns, budgets, and agency or team performance
• Advanced knowledge of paid search platforms, campaign optimization strategies, and attribution methodologies
• Demonstrated leadership in managing campaigns, resources, and external partners
• Ability to translate performance data into actionable strategies and business recommendations
• Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate

Preferred Qualifications

• Experience with campaign management tools
• Experience with attribution modeling and multi-touch measurement
• Experience managing national and localized campaign strategies within a single portfolio