Manager, Search & AI Visibility

About the role

Resident is looking for a Manager, Search & AI Visibility to join the SEO team within the Labs Product division. This is a high-impact, high-visibility role at a pivotal moment in Resident's growth.

Responsibilities

• Technical SEO & Site Health - Own and execute the technical SEO roadmap across Resident's brand portfolio. Lead initiatives spanning crawlability, indexation, canonicals, redirects, internal linking, structured data, JavaScript rendering, Core Web Vitals, page speed, sitemaps, robots.txt, pagination, faceted navigation, and site architecture. Conduct regular audits using SEO platforms and translate findings into prioritized, well-documented tickets with clear acceptance criteria, QA steps, and launch validation.
• Product & Engineering Partnership - Embed SEO best practices into new templates, components, site migrations, product launches, and experiments before they go live. Partner closely with Engineering to ensure SEO requirements are built in from the start, and own QA and validation through each release.
• On-Page & Content Optimization - Own on-page SEO across PDPs, PLPs, content hubs, comparison pages, category pages, buying guides, landing pages, and editorial content. Partner with Content, Brand, Creative, and Growth teams to sharpen titles, meta descriptions, H1s, content structure, schema, FAQs, and keyword targeting. Identify content gaps, decaying pages, cannibalization issues, and net-new ranking opportunities across brands and categories. Develop SEO briefs for new content, refreshes, product launches, and AI/citation-focused content.
• Internal Linking & Authority - Build and execute internal linking strategies that improve crawl efficiency, topical authority, product discovery, and customer journeys. Support off-page and authority-building efforts, including citation opportunities, affiliate and press visibility, digital PR inputs, and community signals that improve both traditional and AI-based discovery.
• Measurement, Reporting & Stakeholder Communication - Define and track SEO KPIs, such as organic sessions, rankings, impressions, CTR, revenue contribution, non-brand growth, technical health, indexation, crawl efficiency, and AI/citation visibility. Build a repeatable reporting cadence that clearly communicates performance, root causes, actions taken, and next steps. Proactively surface risks and opportunities, and present plans, findings, and tradeoffs clearly in cross-functional meetings and leadership forums.
• Scale & Vendor Management - Create scalable SEO frameworks that can be applied consistently across Resident brands, Ashley portfolio brands, and Newton Baby. Manage SEO tools, vendors, consultants, and agency partners where applicable, ensuring outputs are accurate, actionable, and tied to measurable business outcomes.

Qualifications

• Experience & Background - 5+ years of progressive, hands-on experience in SEO, spanning technical SEO, on-page optimization, content SEO, ecommerce SEO, or organic growth. Worked across Product, Engineering, Content, Brand, Creative, Growth, and Analytics teams.
• Technical SEO - Deep, hands-on command of technical SEO, including crawlability, indexation, site architecture, JavaScript rendering, structured data, canonicals, redirects, XML sitemaps, robots.txt, internal linking, Core Web Vitals, and page performance. Ability to create clear SEO requirements, work directly with Engineering, and prevent regressions.
• On-Page & Content SEO - Strong experience owning on-page optimization across ecommerce and content environments, including keyword research, metadata, headings, schema, FAQs, content briefs, internal linking, content refreshes, and cannibalization analysis. Able to improve pages, briefs, and customer-facing content quality.
• Analytics & Insight - Proficiency with Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, BrightEdge, Profound, or comparable platforms. Ability to identify issues, size opportunities, prioritize work, and translate data into decisions and action.
• Communication & Stakeholder Influence - Strong written and verbal communication skills, ability to simplify complex technical SEO concepts for non-technical audiences, and comfort presenting findings, tradeoffs, risks, and recommendations in cross-functional meetings and leadership forums.
• Mindset & Ways of Working - Proactive, commercially minded, action-oriented, and balanced in considering impact, effort, urgency, and dependencies.

Benefits

• Remote-first workplace (since 2016)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO
• Wellness benefits
• Online learning resources & trainings
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!