Senior Manager, Sales Capability

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at swisher.com. The Senior Manager, Sales Capability is responsible for designing, building, and operationalizing Swisher’s enterprise sales capability strategy. This leader strengthens the performance, readiness, and effectiveness of our commercial organization by developing modern sales methodologies, tools, training, and enablement programs that accelerate revenue growth and improve execution in the field. This role partners closely with Sales Leadership, Sales Operations, HR, Marketing, and cross-functional business stakeholders to ensure our sales force is equipped with the skills, insights, and resources required to win in a dynamic marketplace. Key Responsibilities Collaborate with Sales, Sales Operations, Marketing, and HR to ensure capability solutions directly support commercial priorities, customer strategies, and revenue goalsDesign and deploy SPARK sales methodology tailored to Swisher’s selling environment (e.g., consultative selling, territory optimization, account development, negotiation, retail execution excellence)Lead the creation of scalable learning experiences including onboarding, product knowledge, selling skills, leadership development for frontline managers, and advanced capability pathways for high-potential sellersPartner with Sales Operations to optimize sales processes, CRM usage, territory planning, and performance dashboardsEnsure sales teams have the right tools, playbooks, job aids, and digital resources to drive consistent execution and customer engagementCo-design with HR Operations and Sales Ops the approach for gathering, maintaining, and analyzing quantitative and qualitative data that informs capability investments and sales force effectivenessBuild frameworks that link capability programs to measurable improvements in sales performance, customer outcomes, and execution qualityEmbed Swisher’s core values, competency models, leadership behaviors, and commercial expectations into all capability programsPartner with Sales Leadership to support frontline manager development and identification of critical sales roles and skillsStrengthen a culture of continuous improvement, coaching, accountability, and commercial excellence across the sales organization Qualifications Bachelor’s degree in business, Sales, Marketing, Organizational Development, or related fieldMinimum 8 years of progressive experience in Sales Enablement, Sales Training, Commercial Excellence, Sales Operations, Talent Management, or related commercial leadership rolesExperience leading enterprise-wide sales capability or enablement programs in a small or mid-sized organizationDemonstrated success partnering with Sales Leadership and cross-functional stakeholdersStrong understanding of sales processes, field execution, account management, and customer engagement strategiesAbility to lead with conviction while demonstrating strong situational awareness and credibility with sales teamsProven ability to use data, insights, and performance metrics to drive decisions and measure capability impactStrong project management discipline and ability to deliver results in a fast-paced environmentExcellent communication, facilitation, and coaching skills Preferred Qualifications Experience with CRM systems (Salesforce, Dynamics, or similar) and sales enablement platformsExperience designing sales playbooks, competency frameworks, and frontline manager development programsKnowledge of modern sales methodologies (e.g., Challenger, Miller Heiman, SPIN, value-based selling)Experience working with distributor networks, retail execution teams, or consumer packaged goods sales organizations What We Offer Base salary and bonus programMedical, dental, vision, life insurance effective on date of hireGenerous 401(k) PlanDefined Contribution PlanPaid vacation and paid holidaysTuition reimbursementProfessional growth and development programs to help advance your career! Official Contact Information Email: All official emails will come from an @Swisher.com addressWebsite: Verify job listings and contact details on https://careers.swisher.com Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview, the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.