Senior Manager, Revenue Marketing - Settlement

What You’ll Do

• Own multi-channel growth strategy
• Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
• Allocate budget and make clear, defensible channel bets
• Balance fundamentally different audiences without losing strategic coherence
• Design and run early-stage experiments to define what scalable consumer acquisition looks like
• Identify viable channels, messaging, and CAC targets
• Turn ambiguity into structured learning and direction
• Turn data into decisions
• Analyze funnel performance across segments and channels
• Interpret results through the lens of buyer behavior—not just campaign performance
• Maintain an experiment roadmap so insights compound over time
• Deliver clear, actionable recommendations—not just reporting
• Partner with Sales on pipeline quality
• Share insights on lead quality, conversion patterns, and objections
• Participate in sales reviews as a strategic partner
• Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
• Ensure quality in AI-driven execution
• Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
• Define what can be automated vs. what requires human oversight
• Partner with marketing operations to improve automation and governance

  How You’ll Work

  • Partner closely with Product Marketing to align on strategy and messaging
  • Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
  • Operate with a high degree of autonomy, using data and experimentation to inform direction
  • Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth

    Required

    • 4–7 years in demand generation, growth marketing, or revenue marketing
    • Track record of improving pipeline quality and conversion, not just lead volume
    • Experience across both B2B and consumer/prosumer marketing
    • Comfort operating in ambiguous, early-stage growth environments
    • Strong analytical skills with the ability to translate data into decisions
    • Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
    • Clear communicator who can influence cross-functional partners

    Nice to Have

    • Experience in proptech, fintech, or marketplace businesses
    • Familiarity with B2B2C or dual-sided growth models
    • Background in consumer acquisition (search, paid social, referral loops)
    • Experience marketing to small businesses or independent professionals
    • Exposure to community-led or product-led growth
    • AI experience at Snapdocs (AI is a core part of how we operate)
    • Experience with AI in research and campaign development
    • Experience with AI in generating and refining messaging and outreach
    • Experience with AI in synthesizing performance insights and reporting
    • Experience ensuring quality and appropriate use of AI in customer-facing marketing