Senior Manager - Public Relations
The Business of HLTH Podcast · New York, NY · 1 mo ago
Marketing$93.2/hrFull-time
We need to output HTML fragment with sections: Overview (maybe as About the role? Actually they said use
About the role? Actually they said use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The posting includes Overview, Responsibilities, Public Relations Strategy And Execution, Data-Driven Workflows, Analysis And Reporting, Qualifications, Closing. We need to map to appropriate headings. Overview could be "About the role". Responsibilities heading. Requirements maybe not present; we have Qualifications. Skills maybe not separate; we could combine with Qualifications. Benefits, Pay, Schedule not present, so omit.
We must not repeat job title. No metadata like Job ID. Remove boilerplate: equal opportunity employer, no calls, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to include content from Overview, Responsibilities, Public Relations Strategy And Execution, Data-Driven Workflows..., Qualifications, Closing (but closing includes some boilerplate like equal opportunity employer and no calls; we should remove those). Also we should keep the description about Hines, assets, etc. That's substantive.
We need to use - for any list of duties/requirements/benefits. The posting has bullet-like sentences but not explicit list. We can convert sentences that are duties into
- . For Responsibilities section, we have multiple sentences describing duties; we can make each as
- . Similarly for Public Relations Strategy And Execution and Data-Driven Workflows sections.
We need to ensure we don't create sections with filler text. All sections have content.
We'll produce something like:
About the role
When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.
Responsibilities
- The Senior Manager / Director – Enterprise is part of the Global Public Relations team, which is responsible for executing the company’s media and public relations strategy.
- Reporting to the Senior Director, Global Public Relations, the Senior Manager / Director will work proactively and independently across the firm’s communications initiatives globally, ensuring alignment with the company’s broader marketing and communications goals and overall business objectives.
- The Senior Manager / Director will support public relations outreach on Hines’ Enterprise-level initiatives, including the execution of high-profile, impactful storytelling moments, corporate announcements and securing media coverage on key thought leadership topics and high-conviction themes for the firm’s management committee, in line with the firm’s strategic narrative.
- This role works closely with colleagues in the Global Public Relations team on firmwide Public Relations initiatives, and to deliver comprehensive media monitoring, reporting, and analysis to inform communications strategies and ensure consistent, insight-driven execution, leveraging tools such as Meltwater.
- The role will embrace Hines’ preferred tech platforms, including Monday.com and ChatGPT, to ensure efficient ways of working and close collaboration across the Public Relations Team, Global Communications teams, and wider Marketing & Communications department.
- The role is part of the firm’s Global follow-the-sun Press Office function, managing and responding to incoming and outgoing media enquiries and opportunities, working closely with team members across Hines offices globally to ensure a consistent and best-in-class 24/7 operating model.
- This role sits within the Public Relations Team and works in close collaboration with the wider Global Communications team, including integrated communications and social media, internal communications, events, and thought leadership.
Then maybe combine Public Relations Strategy And Execution and Data-Driven Workflows into Responsibilities? But they are separate headings maybe "Public Relations Strategy And Execution" and "Data-Driven Workflows, Analysis And Reporting". However the instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when applicable. But we could also add other headings if needed? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are examples; we could still use other headings if they match content. But they also say "Prefer a few substantive sections over many thin ones." So maybe we should merge the strategy and data-driven parts under Responsibilities or Qualifications? However they are substantive content about duties; could be part of Responsibilities. But we already have Responsibilities covering many duties. The strategy and data-driven sections are also duties. Could incorporate them into Responsibilities as additional
- . That would avoid many thin sections.
Qualifications section: we have Minimum Requirements Include ... We'll make
Qualifications
with - items.
Closing: we have substantive description about Hines, assets, employees, etc. That's like "About the company" maybe could be part of Overview? But we already have Overview about role and company. The closing includes more about Hines: assets, employees, investment in people, etc. That's substantive and not duplicated elsewhere. Could be part of Overview or a separate section like "About Hines". But we don't have a heading for that; we could incorporate into Overview paragraph(s). Since Overview already mentions legacy, innovation, etc. We can add more details there.
Thus final HTML:
About the role
with paragraphs covering overview and closing company details (excluding EEO and no calls). Then Responsibilities
with covering all duty sentences from Responsibilities, Public Relations Strategy And Execution, Data-Driven Workflows. Then Qualifications
with covering requirements.
We must ensure we don't include boilerplate: equal opportunity employer, no calls or emails from third parties, etc. Also remove duplicated lines.
Let's extract content.
Overview paragraph: "When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines."
Closing paragraph (excluding EEO and no calls): "At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs. While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive. Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023."
We should remove the duplicate mention of Fast Company list (already in overview). But it's okay to keep; not duplicate exactly but similar. Might be considered duplicated lines? It's similar but not identical. Might be okay.
Now Responsibilities: gather all duty sentences.
From Responsibilities paragraph:
- The Senior Manager / Director – Enterprise is part of the Global Public Relations team, which is responsible for executing the company’s media and public relations strategy.
- Reporting to the Senior Director, Global Public Relations, the Senior Manager / Director will work proactively and independently across the firm’s communications initiatives globally, ensuring alignment with the company’s broader marketing and communications goals and overall business objectives.
- The Senior Manager / Director will support public relations outreach on Hines’ Enterprise-level initiatives, including the execution of high-profile, impactful storytelling moments, corporate announcements and securing media coverage on key thought leadership topics and high-conviction themes for the firm’s management committee, in line with the firm’s strategic narrative.
- This role works closely with colleagues in the Global Public Relations team on firmwide Public Relations initiatives, and to deliver comprehensive media monitoring, reporting, and analysis to inform communications strategies and ensure consistent, insight-driven execution, leveraging tools such as Meltwater.
- The role will embrace Hines’ preferred tech platforms, including Monday.com and ChatGPT, to ensure efficient ways of working and close collaboration across the Public Relations Team, Global Communications teams, and wider Marketing & Communications department.
- The role is part of the firm’s Global follow-the-sun Press Office function, managing and responding to incoming and outgoing media enquiries and opportunities, working closely with team members across Hines offices globally to ensure a consistent and best-in-class 24/7 operating model.
- This role sits within the Public Relations Team and works in close collaboration with the wider Global Communications team, including integrated communications and social media, internal communications, events, and thought leadership.
From Public Relations Strategy And Execution section (the block after responsibilities):
- Support execution of the global, strategic public relations plan to amplify the company’s brand visibility and position the firm as a thought leader in the industry.
- Lead on corporate announcements to build Hines’ brand using channels including press releases, media days and briefings to ensure consistency and alignment with brand messaging.
- Proactively seek and secure opportunities for media coverage by pitching, newsjacking and utilizing trusted media relationships to position Hines executives within stories that amplify the firm’s reputation among key stakeholder groups.
- Act as a trusted partner to internal teams, aligning public relations efforts with broader marketing and corporate strategies.
- Act as a trusted point of contact for incoming media inquiries, ensuring accurate and timely responses.
- Support the Public Relations Team and local teams to prepare executive leadership for regional media engagements across the world, including interviews, press conferences, and public statements.
- In collaboration with the Public Relations Team, develop and maintain a comprehensive database of media contacts and foster relationships that enhance access to high-impact coverage opportunities.
- Identify and pursue opportunities for op-eds, feature articles, and speaking engagements that showcase the company’s expertise and innovation on behalf of the Management Committee and other senior spokespeople.
From Data-Driven Workflows, Analysis And Reporting section:
- Utilize Meltwater and other analytics tools to monitor media coverage, track campaign performance, and measure the effectiveness of public relations strategies.
- Working in collaboration with the rest of the team to create and maintain accurate monitoring and reporting on the firm’s media footprint – including:
- Reporting on performance in relation to key reporting metrics (SOV, LLM profile).
- Tracking issues, crises, and other business-critical media coverage globally.
- Support the creation of regular reports to senior leadership, providing insights into media sentiment, public relations ROI, and recommendations for ongoing improvements.
- Use Hines’ tech platform (Monday.com) to ensure comprehensive and accurate tracking of the public relations function’s work and projects, and Hines’ global relationship network with key media outlets, journalists, and industry influencers.
We need to
- for any list of duties/requirements/benefits. The posting has bullet-like sentences but not explicit list. We can convert sentences that are duties into
- . For Responsibilities section, we have multiple sentences describing duties; we can make each as
- . Similarly for Public Relations Strategy And Execution and Data-Driven Workflows sections.
We need to ensure we don't create sections with filler text. All sections have content.
We'll produce something like:
About the role
When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.
Responsibilities
- The Senior Manager / Director – Enterprise is part of the Global Public Relations team, which is responsible for executing the company’s media and public relations strategy.
- Reporting to the Senior Director, Global Public Relations, the Senior Manager / Director will work proactively and independently across the firm’s communications initiatives globally, ensuring alignment with the company’s broader marketing and communications goals and overall business objectives.
- The Senior Manager / Director will support public relations outreach on Hines’ Enterprise-level initiatives, including the execution of high-profile, impactful storytelling moments, corporate announcements and securing media coverage on key thought leadership topics and high-conviction themes for the firm’s management committee, in line with the firm’s strategic narrative.
- This role works closely with colleagues in the Global Public Relations team on firmwide Public Relations initiatives, and to deliver comprehensive media monitoring, reporting, and analysis to inform communications strategies and ensure consistent, insight-driven execution, leveraging tools such as Meltwater.
- The role will embrace Hines’ preferred tech platforms, including Monday.com and ChatGPT, to ensure efficient ways of working and close collaboration across the Public Relations Team, Global Communications teams, and wider Marketing & Communications department.
- The role is part of the firm’s Global follow-the-sun Press Office function, managing and responding to incoming and outgoing media enquiries and opportunities, working closely with team members across Hines offices globally to ensure a consistent and best-in-class 24/7 operating model.
- This role sits within the Public Relations Team and works in close collaboration with the wider Global Communications team, including integrated communications and social media, internal communications, events, and thought leadership.
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when applicable. But we could also add other headings if needed? The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are examples; we could still use other headings if they match content. But they also say "Prefer a few substantive sections over many thin ones." So maybe we should merge the strategy and data-driven parts under Responsibilities or Qualifications? However they are substantive content about duties; could be part of Responsibilities. But we already have Responsibilities covering many duties. The strategy and data-driven sections are also duties. Could incorporate them into Responsibilities as additional
- . That would avoid many thin sections.
Qualifications section: we have Minimum Requirements Include ... We'll make
Qualifications
with- items.
Closing: we have substantive description about Hines, assets, employees, etc. That's like "About the company" maybe could be part of Overview? But we already have Overview about role and company. The closing includes more about Hines: assets, employees, investment in people, etc. That's substantive and not duplicated elsewhere. Could be part of Overview or a separate section like "About Hines". But we don't have a heading for that; we could incorporate into Overview paragraph(s). Since Overview already mentions legacy, innovation, etc. We can add more details there.
Thus final HTML:
About the role
with paragraphs covering overview and closing company details (excluding EEO and no calls). ThenResponsibilities
with- covering all duty sentences from Responsibilities, Public Relations Strategy And Execution, Data-Driven Workflows. Then
Qualifications
with- covering requirements.
We must ensure we don't include boilerplate: equal opportunity employer, no calls or emails from third parties, etc. Also remove duplicated lines.
Let's extract content.
Overview paragraph: "When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines."
Closing paragraph (excluding EEO and no calls): "At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs. While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive. Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023."
We should remove the duplicate mention of Fast Company list (already in overview). But it's okay to keep; not duplicate exactly but similar. Might be considered duplicated lines? It's similar but not identical. Might be okay.
Now Responsibilities: gather all duty sentences.
From Responsibilities paragraph:
- The Senior Manager / Director – Enterprise is part of the Global Public Relations team, which is responsible for executing the company’s media and public relations strategy.
- Reporting to the Senior Director, Global Public Relations, the Senior Manager / Director will work proactively and independently across the firm’s communications initiatives globally, ensuring alignment with the company’s broader marketing and communications goals and overall business objectives.
- The Senior Manager / Director will support public relations outreach on Hines’ Enterprise-level initiatives, including the execution of high-profile, impactful storytelling moments, corporate announcements and securing media coverage on key thought leadership topics and high-conviction themes for the firm’s management committee, in line with the firm’s strategic narrative.
- This role works closely with colleagues in the Global Public Relations team on firmwide Public Relations initiatives, and to deliver comprehensive media monitoring, reporting, and analysis to inform communications strategies and ensure consistent, insight-driven execution, leveraging tools such as Meltwater.
- The role will embrace Hines’ preferred tech platforms, including Monday.com and ChatGPT, to ensure efficient ways of working and close collaboration across the Public Relations Team, Global Communications teams, and wider Marketing & Communications department.
- The role is part of the firm’s Global follow-the-sun Press Office function, managing and responding to incoming and outgoing media enquiries and opportunities, working closely with team members across Hines offices globally to ensure a consistent and best-in-class 24/7 operating model.
- This role sits within the Public Relations Team and works in close collaboration with the wider Global Communications team, including integrated communications and social media, internal communications, events, and thought leadership.
From Public Relations Strategy And Execution section (the block after responsibilities):
- Support execution of the global, strategic public relations plan to amplify the company’s brand visibility and position the firm as a thought leader in the industry.
- Lead on corporate announcements to build Hines’ brand using channels including press releases, media days and briefings to ensure consistency and alignment with brand messaging.
- Proactively seek and secure opportunities for media coverage by pitching, newsjacking and utilizing trusted media relationships to position Hines executives within stories that amplify the firm’s reputation among key stakeholder groups.
- Act as a trusted partner to internal teams, aligning public relations efforts with broader marketing and corporate strategies.
- Act as a trusted point of contact for incoming media inquiries, ensuring accurate and timely responses.
- Support the Public Relations Team and local teams to prepare executive leadership for regional media engagements across the world, including interviews, press conferences, and public statements.
- In collaboration with the Public Relations Team, develop and maintain a comprehensive database of media contacts and foster relationships that enhance access to high-impact coverage opportunities.
- Identify and pursue opportunities for op-eds, feature articles, and speaking engagements that showcase the company’s expertise and innovation on behalf of the Management Committee and other senior spokespeople.
From Data-Driven Workflows, Analysis And Reporting section:
- Utilize Meltwater and other analytics tools to monitor media coverage, track campaign performance, and measure the effectiveness of public relations strategies.
- Working in collaboration with the rest of the team to create and maintain accurate monitoring and reporting on the firm’s media footprint – including:
- Reporting on performance in relation to key reporting metrics (SOV, LLM profile).
- Tracking issues, crises, and other business-critical media coverage globally.
- Support the creation of regular reports to senior leadership, providing insights into media sentiment, public relations ROI, and recommendations for ongoing improvements.
- Use Hines’ tech platform (Monday.com) to ensure comprehensive and accurate tracking of the public relations function’s work and projects, and Hines’ global relationship network with key media outlets, journalists, and industry influencers.
We need to
- items.
Closing: we have substantive description about Hines, assets, employees, etc. That's like "About the company" maybe could be part of Overview? But we already have Overview about role and company. The closing includes more about Hines: assets, employees, investment in people, etc. That's substantive and not duplicated elsewhere. Could be part of Overview or a separate section like "About Hines". But we don't have a heading for that; we could incorporate into Overview paragraph(s). Since Overview already mentions legacy, innovation, etc. We can add more details there.
Thus final HTML: