Senior Manager, Public Relations

About Banana Republic Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship. Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what’s next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the role

In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press & brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication.

Responsibilities

• Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
• Lead key media relations efforts surrounding key initiatives, including news-driving programs and brand-led features with the support of external agencies
• Influence and contribute to the development of PR strategies seasonally and around key initiatives
• Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
• Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness
• Manage external agencies across media relations and celebrity relations functions
• Work cross-functionally across the integrated brand marketing, partnerships, social, merchandising and design teams to execute brand awareness campaigns
• Oversee quarterly budget management in partnership with team leader
• Support in the management junior PR staff

Requirements

• Personality and composure to work with senior executives and major media outlets
• Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
• Ability to determine solutions independently, think creatively, and implement rapidly
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions

Qualifications

• Understanding of how brand engagement fits into the larger picture of marketing; voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
• Agency experience preferred

Skills

• Outstanding organizational skills
• Superior written and verbal communication

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

Pay

Salary Range: $151,700.00 - $197,200.00. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.