Senior Manager - Public Relations

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

• Part of the Global Public Relations team, responsible for executing the company’s media and public relations strategy and reporting to the Senior Director, Global Public Relations.
• Work proactively and independently across the firm’s communications initiatives globally, ensuring alignment with broader marketing, communications goals, and overall business objectives.
• Support public relations outreach on Hines’ enterprise‑level initiatives, including high‑profile storytelling moments, corporate announcements, and securing media coverage on key thought‑leadership topics for the firm’s management committee.
• Collaborate with colleagues in the Global Public Relations team on firm‑wide initiatives and deliver comprehensive media monitoring, reporting, and analysis using tools such as Meltwater.
• Embrace Hines’ preferred tech platforms, including Monday.com and ChatGPT, to ensure efficient ways of working and close collaboration across the Public Relations, Global Communications, and Marketing & Communications departments.
• Participate in the firm’s global “follow‑the‑sun” Press Office, managing and responding to incoming and outgoing media enquiries and opportunities, and coordinating with Hines offices worldwide to maintain a best‑in‑class 24/7 operating model.
• Work closely with integrated communications, social media, internal communications, events, and thought‑leadership teams.

Public Relations Strategy and Execution

• Support execution of the global strategic public relations plan to amplify the company’s brand visibility and position Hines as a thought leader in the industry.
• Lead corporate announcements using press releases, media days, and briefings to ensure consistency and alignment with brand messaging.
• Proactively seek and secure media coverage by pitching, newsjacking, and leveraging trusted media relationships to position Hines executives within stories that amplify the firm’s reputation among key stakeholder groups.
• Act as a trusted partner to internal teams, aligning public relations efforts with broader marketing and corporate strategies.
• Serve as the primary point of contact for incoming media inquiries, ensuring accurate and timely responses.
• Prepare executive leadership for regional media engagements worldwide, including interviews, press conferences, and public statements.
• Develop and maintain a comprehensive database of media contacts and foster relationships that enhance access to high‑impact coverage opportunities.
• Identify and pursue opportunities for op‑eds, feature articles, and speaking engagements that showcase the company’s expertise and innovation on behalf of the Management Committee and other senior spokespeople.

Data‑Driven Workflows, Analysis and Reporting

• Utilize Meltwater and other analytics tools to monitor media coverage, track campaign performance, and measure the effectiveness of public relations strategies.
• Create and maintain accurate monitoring and reporting on the firm’s media footprint, including share‑of‑voice (SOV) and LLM profile metrics.
• Track issues, crises, and other business‑critical media coverage globally.
• Support the creation of regular reports to senior leadership, providing insights into media sentiment, public relations ROI, and recommendations for ongoing improvements.
• Use Monday.com to ensure comprehensive and accurate tracking of the public relations function’s work, projects, and Hines’ global relationship network with key media outlets, journalists, and industry influencers.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• 5+ years of experience in public relations, media relations, or corporate communications, ideally within regulated industries such as investment management, real estate, or financial services.
• Proven experience managing public relations agencies, executing data‑driven reporting, and supporting or leading large‑scale initiatives like ambassador programs.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Strong media‑relations skills and a willingness to build a network of journalist contacts across target publications.
• Proficiency in public relations analytics platforms like Meltwater to assess performance and inform strategies.
• Collaboration skills with experience working with cross‑functional teams.

About Hines

Hines is a leading global real‑estate investment manager with a portfolio of $93.2 billion of assets across living, office, retail, mixed‑use, logistics, and life‑science projects. The firm employs approximately 5,000 people in 30 countries and prioritizes investing in its people through comprehensive training, competitive compensation, robust benefits, and generous vacation packages. Hines was named to Fast Company’s World’s Most Innovative Companies list for 2024 and recognized by U.S. News & World Report as a Best Company to Work For in 2024.