Senior Manager, Programmatic

About the Role

We’re looking for a Senior Manager, Programmatic. Experience with platforms such as The Trade Desk, Walmart DSP, Amazon DSP, or other demand-side platforms is required. Candidates must reside in a commutable distance to our Atlanta, Chicago, or New York office for a hybrid work schedule.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands-on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager.

Requirements

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self-starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere (Publicis Groupe has an office) for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S.-based employees and are governed by the terms of the applicable plan documents. Medical and voluntary benefits are also offered to freelancers and temporary employees, including supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Pay

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.