Senior Manager, Programmatic

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on providing winning client solutions across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty; and Retail POS Strategy.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands-on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager.

Requirements

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.

Skills

• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Self-starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from any Publicis Groupe office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.
• Medical and voluntary benefits for eligible U.S.-based employees, including supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
• Eligibility for medical and voluntary benefits after 90 consecutive calendar days of employment.

Pay

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

Schedule

Candidates must reside in a commutable distance to our Atlanta, Chicago, or New York office for a hybrid work schedule.