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Senior Manager, Product Marketing – Core Business

CHANEL · New York, United States · 1 wk ago
MarketingFull-time

About the role

CHANEL is seeking a Senior Manager, Product Marketing – Core Business to join our Watches & Fine Jewelry (WFJ) Division in New York. This role will lead product marketing strategy and execution for Precious Jewelry & Watches in the US market, driving brand desirability, client engagement, and long-term growth. You will be responsible for supporting in defining product positioning, leading go-to-market strategies, and orchestrating 360-degree campaigns across channels.

Responsibilities

  • Define vision, brand positioning, and product marketing strategies for Precious Jewelry and watch collections, including launch packages and campaign orchestration.
  • Lead Core re-pricing analyses & strategy to ensure product pricing is both globally and locally relevant, and competitively positioned.
  • Set and track KPIs to measure the impact of marketing initiatives on business performance. Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.
  • Partner with CRM & Events on post-event sales and performance recaps.
  • Support in the planning, assortment curation, and execution of core events to drive sales and client engagement.
  • Manage WFJ & Fashion BTQ Coco Crush Engagement Moment events.
  • Partner with CRM team to align on client event targets that support product and business goals.
  • Brief and lead the cross-functional development of 360-degree marketing orchestrations across digital, print, and experiential platforms.
  • Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints.
  • Collaborate with Fashion and F&B division partners to align retail and campaign communication priorities.
  • Own pricing systematic implementation.
  • Manage Precious Jewelry Special requests.
  • Manage Precious Jewelry and Watch Repricing systematic implantation.
  • Oversee budgets, project timelines, and vendor relationships.
  • Manage budgets, project timelines, and vendor relationships.
  • Manage Precious Jewelry Special requests.
  • Manage Precious Jewelry and Watch Repricing systematic implantation.

Requirements

You are energized by:

  • Driving brand desirability in a competitive luxury landscape.
  • Leading cross-functional collaboration in a dynamic environment.
  • Using insights and creativity to shape impactful strategies.

You bring to the team:

  • A deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry.
  • A strong knowledge of the US market and luxury client expectations.
  • The ability to influence and collaborate across diverse stakeholders.
  • Strong strategic thinking and execution capabilities.
  • Excellent communication, presentation, and organizational skills.
  • A high attention to detail and ability to manage complex projects.

Position Logistics

  • Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.
  • Luxury product marketing experience, preferably in Watches & Fine Jewelry.
  • High proficiency in Microsoft 365 (Excel, PowerPoint).
  • NY office-based role.
  • Ability to travel domestically and internationally as business requires.

Compensation

The anticipated base salary range for this position is 87,500 through 130,000. Base salary is one component of the total compensation for this position. Other forms of variable pay will be offered for this position. Other components will include bonus potential, benefits, and/or perks.

Benefits and Perks

  • Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund.
  • Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership).
  • Generous paid time off policies to include vacation, holiday, sick and volunteer days.
  • 401K and other incentives.
  • Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program.
  • Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.

Additional Information

Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.

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