Senior Manager, Product Marketing

About the role

The Senior Product Marketing Manager will lead product marketing initiatives across BusPatrol's portfolio of school safety, transportation technology, AI, and public-sector solutions. Reporting to the Chief Marketing Officer, this role will serve as the primary bridge between Product Management, Sales, Customer Success, Government Relations, Marketing, Revenue Operations, and Executive Leadership.

Responsibilities

• Own BusPatrol's product marketing strategy across the product portfolio.
• Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
• Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.
• Build commercialization plans that align Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
• Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.
• Continuously optimize launch strategies based on customer feedback, market response, and business outcomes.
• Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.
• Own the strategy and development of sales enablement programs, including: Product presentations, Messaging frameworks, Battlecards, Competitive positioning guides, Customer case studies, Product one-pagers, ROI calculators, Value-based selling tools, Industry-specific messaging.
• Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.
• Develop and deliver enablement training that equips customer-facing teams to confidently position BusPatrol's solutions.
• Build and maintain BusPatrol's competitive intelligence program.
• Conduct customer interviews, market research, and win/loss analyses to identify opportunities and inform business strategy.
• Deliver actionable competitive insights and market recommendations to Product Leadership and Executive Leadership.
• Serve as the organization's subject matter expert on market dynamics and customer needs.
• Serve as the voice of the customer throughout product planning and commercialization efforts.
• Represent BusPatrol at conferences, customer events, webinars, and industry forums.
• Collaborate with Government Relations and Public Affairs to ensure messaging aligns with evolving legislation, policy initiatives, and public-sector priorities.
• Lead cross-functional commercialization planning and drive alignment across multiple business functions.
• Influence strategic decisions regarding pricing, packaging, positioning, customer segmentation, and market expansion.
• Help establish scalable product marketing processes, templates, and best practices as BusPatrol continues to grow.
• Mentor junior marketing team members and contribute to the continued development of the marketing organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related commercial leadership roles.
• Demonstrated success leading enterprise product launches and commercialization initiatives.
• Experience owning product positioning, messaging, competitive intelligence, and sales enablement strategy.
• Strong understanding of B2B technology buying cycles and enterprise sales motions.
• Experience partnering directly with executive leadership and cross-functional stakeholders to influence strategic business decisions.
• Proven ability to translate complex technical concepts into compelling customer messaging.
• Strong analytical skills with experience leveraging customer, market, and business performance data to drive decisions.
• Excellent written, verbal, presentation, and executive communication skills.
• Demonstrated ability to lead multiple strategic initiatives simultaneously in a fast-paced environment.

Preferred Experience

• Experience marketing B2B SaaS, AI, transportation technology, GovTech, EdTech, public safety technology, mobility, or highly regulated technology solutions.
• Experience supporting school districts, municipalities, law enforcement agencies, or other government organizations.
• Experience partnering with Product Management, Revenue Operations, Sales Leadership, and Customer Success organizations.
• Experience developing pricing, packaging, and commercialization strategies.
• Familiarity with competitive intelligence platforms, customer research methodologies, and product analytics.
• MBA or other advanced business or marketing degree is a plus.