Senior Manager, Product Marketing

About the role

The Senior Manager, Product Marketing at AssistRx is responsible for driving product marketing strategy across AssistRx's portfolio of technology and patient-support solutions. Reporting to the Senior Director of Product Marketing, this role translates business and product strategy into compelling value propositions, go-to-market plans, and sales enablement programs for highly regulated healthcare and pharmaceutical audiences.

Responsibilities

• Execute primary responsibilities accurately and efficiently
• Collaborate effectively with internal colleagues and external partners
• Uphold company policies, regulatory standards, and quality benchmarks
• Utilize required systems, tools, and technologies to complete tasks
• Perform additional duties as assigned, consistent with the role

PRIMARY RESPONSIBILITIES:

• Go-to-Market Strategy & Product Launches
• Market Intelligence & Competitive Strategy
• Sales Enablement
• Content Strategy & Campaign Development
• Cross-Functional Collaboration & Influence
• Performance Tracking & Analytics
• Vendor Management & Budget Oversight
• Team Leadership & Development

Requirements

• Educational background: Bachelor's degree in Marketing, Business, Communications, or related field
• Experience: 8+ years of progressive experience in product marketing, healthcare marketing, or commercialization roles, preferably within healthcare, pharmaceutical, life sciences, or other regulated industries
• Skills: Strong strategic planning and execution capabilities, exceptional storytelling, writing, and presentation skills, strong analytical mindset, proficiency with marketing automation, CRM, and analytics platforms, strong business acumen, and demonstrated leadership, collaboration, and cross-functional stakeholder management skills

Skills & Competencies

• Required: Strong strategic planning and execution capabilities with a bias toward measurable outcomes, exceptional storytelling, writing, and presentation skills, strong analytical mindset, proficiency with marketing automation, CRM, and analytics platforms, strong business acumen, and demonstrated leadership, collaboration, and cross-functional stakeholder management skills
• PREFERRED: Experience in specialty pharmacy services, patient-access programs, or pharmaceutical commercial