Senior Manager, Product Marketing

About the role

The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market-facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.

Responsibilities

• Operate with high autonomy, executive presence, and strong cross-functional influence.
• Set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline, or equivalent professional experience.
• MBA or other advanced degree preferred.
• Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go-to-market (GTM) roles.
• Proven experience defining product positioning, messaging, and value frameworks in a B2B environment.
• Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams.
• Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred.

Qualifications

• Deep expertise in product positioning, value articulation, and lifecycle messaging.
• Strong ability to translate complex product capabilities into clear, buyer-centric value.
• Proven success influencing cross-functional teams without direct authority.
• Experience synthesizing market, competitive, and customer insights into actionable strategy.
• Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders.
• Excellent written, verbal, and presentation skills.
• Data-informed mindset with the ability to balance insight and narrative.
• Highly organized, self-directed, and comfortable operating in a fast-paced, evolving environment.
• High emotional intelligence and strong collaboration skills.

Skills, Knowledge, & Abilities

• Deep expertise in product positioning, value articulation, and lifecycle messaging.
• Strong ability to translate complex product capabilities into clear, buyer-centric value.
• Proven success influencing cross-functional teams without direct authority.
• Experience synthesizing market, competitive, and customer insights into actionable strategy.
• Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders.
• Excellent written, verbal, and presentation skills.
• Data-informed mindset with the ability to balance insight and narrative.
• Highly organized, self-directed, and comfortable operating in a fast-paced, evolving environment.
• High emotional intelligence and strong collaboration skills.

Benefits

• Competitive pay and incentive plan.
• Medical, dental and vision benefits.
• Matching 401(k).
• Open paid time-off programs.
• Education reimbursement.
• Growth potential for your career.
• Corporate discounts.

Pay

Competitive pay and incentive plan.

Schedule

This role is primarily remote, but requires occasional on-site attendance at the corporate office for part of the week.