Senior Manager, Performance & Organic Growth

About the role

Scribd, Inc. is on a mission to advance human understanding. Its four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people move beyond access into insight, application, and expertise. The company supports a culture where employees can be real and bold, debate and commit, and are empowered to take action while prioritizing the customer. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in‑person moments that strengthen collaboration and culture; occasional in‑person attendance is required for all employees regardless of location. Employees must have their primary residence in or near one of the following cities: United States — Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.; Canada — Ottawa, Toronto, Vancouver; Mexico — Mexico City.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers.
• Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
• 2+ years of direct people management experience.

Skills

• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate.
• Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality.
• Experience with Media Mix Modeling (MMM) is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or