Senior Manager, Partner Content & Campaigns

About the role

The Senior Manager, Global Alliance Partner Marketing, Content and Programs is a high-visibility leadership role for a strategic builder who thrives in a dynamic, matrixed environment. This manager is responsible for developing and executing the Global Alliance partner marketing, content, and programs strategy to accelerate joint pipeline growth, strengthen partner relationships, and drive market impact in close collaborations with the regional partner marketing teams.

Responsibilities

• Develop and lead the Global Alliance partner marketing content and programs strategy aligned to revenue, partner, and business objectives.
• Define the Global Alliance partner marketing go-to-market strategy, including jointly validated solutions and partner-led routes to market.
• Establish partner segmentation frameworks by type, tier, lifecycle stage, and design tailored partner journeys.
• Translate enterprise GTM priorities into partner-specific plays and activation models.
• Co-design and operationalize scalable partner marketing programs, regional marketing and co-marketing execution for global alliance partners.
• Responsible for maintaining the correct messaging for our strategic partners and ensure regional teams follow the globally agreed messaging to ensure consistency across all markets.
• Develop programmatic campaigns, toolkits, and playbooks while partnering with Partner Communications on messaging, delivery channels, and amplification.
• Support partner participation in key events, launches, and activations.
• Define and develop program-specific content and campaign assets (e.g., solution plays, co-marketing toolkits, event content) in alignment with Partner Communications frameworks and channels.
• Build scalable frameworks to ensure consistency and repeatability.
• Build structured messaging frameworks and joint value propositions.
• Build and strengthen relationships with key Alliance partners.
• Support the full partner lifecycle including onboarding and activation.
• Identify high-value partner opportunities aligned to pipeline and priorities.
• Contribute to ecosystem development and market expansion opportunities.
• Align closely with Sales, Product Marketing, Regional Marketing, PR, and Enablement teams.
• Influence senior stakeholders and drive alignment across regions.
• Enable consistent execution for global alliance partners across AMER, EMEA, and APAC.
• Aid in developing KPIs and dashboards to measure performance metrics with partner and operations teams, working with Communications on engagement metrics optimization insights, and pipeline contribution.
• Drive continuous optimization based on performance insights.
• Implement scalable processes and operating models.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing experience with partner marketing leadership.
• Proven experience driving pipeline through partner ecosystems.
• Deep understanding of partner GTM models and lifecycle management.
• Experience with multi-channel campaigns including events and ABM.
• Strong analytical mindset with KPI and ROI measurement experience.
• Ability to influence stakeholders in a matrixed organization.
• Ability to translate strategy into scalable partner programs.

Qualifications

• 7-10 years of experience in content management or marketing, preferably in a multi-regional or global context.
• Demonstrated expertise in copywriting, content editing, and managing editorial calendars.
• Proven ability to write and localize content for various markets and channels.
• Strong knowledge of data-driven campaign reporting and analytics.
• Familiarity with marketing automation platforms such as Marketo.
• Excellent collaboration skills with global, regional, and subregional teams.

Skills

• Strategic thinking and planning.
• Content creation and management.
• Data analysis and reporting.
• Cross-functional collaboration.
• Project management.

Benefits

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Pay

Our compensation philosophy is designed to reward our employees for achieving the values and objectives aligned to the company's overall goals and values. We offer a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions.

Schedule

We offer flexible schedules to accommodate the needs of our diverse workforce. Please contact us for more details.