Senior Manager, Partner Activation

Essential Functions (Duties & Responsibilities)

• Own the life-cycle of the partnership: Onboard new partners by getting them familiar with the Lakers brand, NBA guidelines and begin relationship building
• Prepare contract breakdowns for each partner to provide details of assets and material deadlines as part of a proactive season planning process
• Cook up and develop thorough recap presentations for partners that showcase asset performance and strengths and opportunities that can be applied to future execution
• Utilize market research/analytics to evaluate best practices, category/sponsor trends and the competitive landscape to contribute to best-in-class activation plans
• Identify new solution-based concepts/ideas for potential and existing sponsors to maximize ROI
• Research and identify vendors to amplify activations and deliver innovative opportunities
• Maintain sponsorship rate card and show competency in ability to execute strategic, business minded asset pivots, as needed
• Capable of pulling and interpreting performance metrics for partner campaigns
• Mindset should be relational vs transactional
• Support the Sr. Director, Partner Activation in the creation of standardized processes for servicing agreements and fostering cross-departmental collaboration throughout the organization
• Responsible for leading on partner renewal process and generating revenue for the organization
• Able to ideate unique and creative asset opportunities for partners that ladder up to their objectives
• Be mindful of partnership revenue goals and find ways to contribute by being an expert on current book of business
• Consideration for people management for a team of 2-5 emerging activation team members, candidate experience dependent

Qualifications

• Bachelor’s Degree (Marketing, Sports management or Business Administration preferred)
• Previous Experience: A minimum of five (5) years’ full-time work experience (sports team activation experience preferred)
• People management/leadership experience preferred

Technology Capabilities

• CRM
• Microsoft Office
• Adobe Suite

Physical Demands

• Ability to lift up to 25 lbs. and walk significant distances in the arena on game day

Pay

The pay range for this role is $90,000 - $105,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications.