Senior Manager, Paid Social | Dermstore

About the role

The Paid Social Manager is responsible for driving forward the strategy, framework and performance within the Paid Social platforms while also acting as the key business stakeholder for the area. This role sits within the Performance Marketing team and reports into the Director, Paid Media.

Responsibilities

• Set vision and annual social media strategies, including campaign level social briefs through to execution and optimization oversight
• Day to day management of Paid Social campaigns. Establish short- and long-term learning agendas and oversee social measurement capabilities, analysis and reporting of campaigns. Analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement
• Execution of full funnel Paid Social plans that juggle multiple competing priorities
• Adeptly adopt established account management standards and enhance campaign best practices
• Maintain a keen eye on the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance
• Identify new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences
• Collaborate with Creative and Influencer teams to deliver best-in-class campaigns and content to our customers
• Partner with cross functional teams to drive process improvement and efficiency and provide mentorship for junior paid social team members
• Be a subject matter expert on paid social media best practices and emerging trends

Requirements

• 5-7 years Paid Social experience agency or brand side, with at least 2 years managing a team
• Ability to work autonomously, make smart decisions and be seen as an expert in their field
• High expertise level of Paid Social platforms and tools (Meta, TikTok, Snapchat, Pinterest), Reddit a plus
• Excellent communication skills with the ability to explain and deliver insights and recommendations
• High attention to detail
• Proficient data analysis and interpretation skills
• Initiative way of working and ability to cope with competing demands and prioritize tasks accordingly

Qualifications

• BA/BS degree in marketing, communications, or related field

Skills

• Strong understanding of social media platforms and advertising formats
• Experience in managing and optimizing paid social campaigns
• Excellent communication and collaboration skills
• Data analysis and interpretation skills
• Ability to work independently and manage multiple projects

Benefits

• Salary: $110,000-$120,000
• Hybrid Work Model (3 Days in Office, 2 days WFH)
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays
• Exclusive employee discounts off THG Brands

Pay

• $110,000-$120,000

Schedule

• Hybrid Work Model (3 Days in Office, 2 days WFH)