Senior Manager, Paid Search

About the role

A Yahoo Commerce Senior Manager, Paid Search leads and scales a growing performance marketing business focused on affiliate commerce and consumer acquisition. This role owns paid search strategy and execution across platforms including Google Ads and Microsoft/Bing Ads, while shaping the long-term vision, operating model, and growth strategy for the organization.

Responsibilities

• Paid Search Strategy & Growth
  • Own the overall paid search strategy across Google Ads and Microsoft/Bing Ads
  • Develop scalable growth plans that balance revenue growth, profitability, and operational efficiency
  • Identify and evaluate new acquisition opportunities, categories, keyword strategies, and search platform capabilities
  • Manage and optimize media investment across campaigns, verticals, and affiliate partners
  • Drive performance forecasting, budget planning, and growth modeling
• Campaign Management & Optimization
  • Oversee execution and optimization of paid search campaigns across Google and Microsoft/Bing
  • Establish testing frameworks for bidding strategies, keyword expansion, ad copy, audience segmentation, and landing page optimization
  • Leverage enterprise Claude models to rapidly draft, iterate, and test high-volume ad copy and performance content at scale
  • Monitor and improve core performance metrics including CPA, ROAS, conversion rate, revenue, and margin
  • Partner with analytics and engineering teams to improve attribution, tracking, and reporting capabilities
  • Translate data into actionable insights and strategic recommendations for leadership
• Landing Pages & Conversion Optimization
  • Partner closely with CRO and content teams to improve landing page performance and user conversion
  • Utilize Claude to inform visual creative direction and analyze concept iterations for search-driven landing experiences
  • Help define experimentation roadmaps for landing page testing and search audience optimization
  • Ensure search experiences are aligned with user intent and monetization goals
  • Support the development of scalable systems for launching and iterating on new category experiences
• Team Leadership & Cross-Functional Collaboration
  • Mentor paid search team members and manage agency/external partners
  • Build scalable operating processes, documentation, and reporting standards
  • Collaborate with product, engineering, analytics, finance, legal/privacy, and business development stakeholders
  • Communicate performance trends, strategic priorities, and business impact to senior leadership
  • Contribute to organizational planning, hiring assessments, and long-term team capabilities development
• Measurement & Operations
  • Drive improvements to attribution, conversion tracking, offline conversion uploads, and internal reporting systems
  • Construct and run database and performance reporting queries built and refined through Claude, shifting team efforts from manual data extraction to strategic synthesis
  • Partner with technical teams on integrations involving ad platform APIs, analytics pipelines, and landing page infrastructure
  • Ensure operational excellence across campaign launches, QA, tracking accuracy, and partner compliance
  • Help establish scalable measurement frameworks that connect search performance to downstream revenue outcomes

Qualifications

• 7+ years of experience in paid search, performance marketing, or growth marketing
• Deep expertise managing campaigns across Google Ads and Microsoft/Bing Ads
• Strong understanding of conversion-focused marketing, attribution, and performance analytics
• Experience utilizing generative AI tools to build reporting queries, draft ad copy, and optimize analytical workflows
• Experience managing meaningful media budgets with accountability for ROI or profitability targets
• Demonstrated experience scaling paid search programs through testing and optimization
• Experience leading cross-functional initiatives involving analytics, product, or engineering teams
• Strong analytical and communication skills with the ability to influence senior stakeholders
• Experience managing agency partners, external vendors, or mentoring internal performance marketers

Preferred Experience

• Experience in affiliate marketing, commerce media, lead generation, or consumer subscription businesses
• Experience with landing page optimization and experimentation methodologies
• Knowledge of conversion APIs, offline conversion uploads, and marketing measurement systems
• Familiarity with search automation, feed-based campaigns, and bidding strategy optimization
• Experience working in highly matrixed or fast-paced technology/media organizations