Senior Manager, Paid Search

Job Responsibilities

• Media Buying: Demonstrates expertise in media buying, building, optimizing, benchmarking, measuring, and reporting on campaign performance within Google Ads and Microsoft Ads for DTC ecommerce businesses.
• Media Strategy: Understands the various funnel stages and the messaging tactics needed to make an impact across each.
• Performance Monitoring: Monitors and reports on key performance metrics, including conversion rates, CPA, and ROAS. Ensures that budgets are not exceeded.
• Blueprint Implementation: Proficiently implements the Lunar Solar Group Google Ads blueprint for success and adopts all products when applicable.
• AI Enablement: Effectively utilizes AI in day-to-day functions to improve efficiency, enhance decision-making, and drive innovation.
• Client Success: Client Onboarding: Facilitates successful onboarding of new clients, develops initial digital marketing strategies, and ensures smooth transition to the junior team members.
• Client Relationship Management: Builds and maintains strong client relationships, contributes to business development efforts, and advances the agency’s reputation and market position.
• Identifies opportunities and supports in the process to upsell additional marketing channels and agency lines of services to help clients advance their impact.

Qualifications

• Experience: 3-6 years of in-platform experience with Google Ads. Bing is a plus. Experience working with DTC/ecommerce businesses is required.
• Feed Management: Experience optimizing product feeds.
• Strategic Thinking: Strong strategic thinking skills with the ability to develop and implement innovative digital marketing strategies.
• Analytical Skills: Analytical skills with the ability to interpret large data sets and provide actionable insights.
• Communication: Excellent communication skills, both verbal and written, with the ability to present complex information clearly and persuasively. A strong understanding of digital marketing, specifically in SEM advertising and specifically in the DTC ecomm space.