Senior Manager, Paid Search

When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

About the role

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Manager to lead paid search from strategic planning, investment, and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence. You should bring a fresh perspective on how the SEM operation could evolve as an in-house team and will support the process on any changes or shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.

Responsibilities

• Leading and managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization, and channel management.
• Scaling teams to support the SEM operation.
• Making recommendations and driving decision-making with respect to any changes to the existing tech stacks.
• Building and managing relationships with all external search partners.
• Overseeing the execution and resources associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience leading a technically advanced team of search marketing professionals.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).

Qualifications

• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Experience in search analysis and reporting.
• Data visualization experience.
• Fluency in data-driven targeting and reach strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to exploring new methods of search strategy as consumer behavior adapts.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Scheduled weekly hours: 40.

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance, we’ve got you covered. Additional benefits include:

• A matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, such as premium pay (overtime, shift differential, holiday pay, allowances, etc.).
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

Pay

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is $115,500.00 - $201,000.00. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.