Senior Manager, Paid Search

About the role

The organization operates within the live event ticketing industry, addressing the challenge of connecting people to meaningful live experiences across diverse event types. It provides digital platforms on iOS, Android, mobile web, and desktop, supporting over 60,000 events across the US and Canada. The company aims to simplify discovery and access to live events, adapting to the dynamic nature of event inventory, pricing, and geography.

The SENIOR MANAGER, PAID SEARCH role is responsible for leading a critical customer acquisition channel by managing strategy, execution, optimization, and measurement of a multi-million-dollar paid search portfolio. This position impacts business growth by improving return on ad spend, driving efficiency, and uncovering new growth opportunities within a complex marketplace environment. The role involves cross-functional collaboration to enhance campaign performance and measurement.

Responsibilities

• Own ROAS, efficiency, and growth targets for a multi-million-dollar paid search budget.
• Develop and optimize campaign structures across Google Ads and Microsoft Ads.
• Manage keyword strategies, bidding frameworks, audience targeting, and query management.
• Oversee automated bidding systems to align with business goals.
• Collaborate with Product to enhance post-click conversion and landing page experience.
• Work with Data and Analytics teams on attribution and measurement initiatives.
• Identify and pursue new growth opportunities in search inventory and audience expansion.
• Create reporting frameworks and provide performance insights to Growth leadership.

Requirements

• Minimum 5 years of in-house paid search experience.
• Experience managing multi-million-dollar paid search budgets.
• Proven ownership of ROAS, CPA, or similar business outcomes.
• Background in marketplace, ecommerce, travel, or high-intent transactional sectors.
• Strong cross-functional collaboration skills.

Pay

United States - Pay Range $182,000—$215,000 USD

Benefits

• Flexible PTO
• Competitive salary and equity package
• Monthly credits for events valued at $1,200 per year
• Medical, dental, and vision insurance
• Life insurance and disability benefits
• Family-forming benefits
• 401(k), HSA, and pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition