Senior Manager of Portfolio Creator

Location: Remote or Hershey, PA (preferred)

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

About the role

The Senior Manager, Seasons Portfolio Creator will shape multi-year seasonal growth pipelines and ready annual portfolio news that breaks through with consumers and customers. This role combines consumer and occasion understanding, portfolio strategy, commercialization, and strategic storytelling to create distinctive product, packaging, and program news. The role leads cross-functional alignment across Research & Development, Supply Chain, Sales, and Finance and manages a team of approximately three to four direct reports.

Responsibilities

• Leverage consumer insights and cultural trends to identify unmet needs and develop seasonal offerings that drive incrementality and strengthen brand relevance.
• Build and manage a three-year seasonal innovation pipeline, balancing breakthrough ideas with scalable growth platforms.
• Create annual portfolios of product, packaging, and program innovations that deliver distinctive consumer and customer value.
• Lead cross-functional collaboration across R&D, Supply Chain, Sales, and Finance to ensure successful commercialization and execution.
• Translate portfolio strategies into compelling customer-facing stories that connect consumer insights with business objectives.
• Develop clear innovation concepts, briefs, and growth opportunities that teams can execute effectively.
• Oversee initiatives through the full commercialization process, from ideation and development through launch and post-season evaluation.
• Lead, coach, and develop team members while fostering accountability, collaboration, and high performance across the organization.

Requirements

• 7+ years of relevant experience in marketing, innovation, strategy, portfolio management, commercialization, or a related field.
• Experience leading people and cross-functional teams is required.
• Bachelor’s degree required. MBA or equivalent marketplace experience preferred.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.