Senior Manager of Digital Experience – Email

Position responsibilities

• Define and lead the enterprise email and marketing automation strategy.
• Oversee the roadmap, system health, and integration with the CRM for the Marketing Automation Platform (MAP).
• Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance.
• Partner across MCD to design and support integrated client journeys.
• Act as the channel’s data lead, establishing KPIs for engagement and conversion, and leveraging A/B testing and behavioral insights to optimize performance.
• Collaborate with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution.
• Work with Tech and Innovation teams to align the email automation roadmap with the firm’s broader digital transformation and AI-driven initiatives.
• Implement and enforce scalable templates, workflows, and quality-control processes to ensure error-free execution across all practices and regions.
• Provide day-to-day supervision of direct reports, ensuring compliance with assigned work hours and monitoring for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.
• Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.

Skills and experience

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 7+ years applicable experience (e.g., digital operations, digital marketing, or related field).
• Proven experience in audience segmentation.
• Familiarity with orchestration/ marketing automation platforms.
• Demonstrated experience in operations and quality assurance.

Preferred

• Bachelor’s degree.
• Supervisory experience.

Competencies

• Entrepreneurial by nature.
• Excellent attention to detail.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Organize, prioritize and coordinate multiple activities often under tight timelines.
• Drive projects to completion and achieve goals.
• Strong judgment.
• Effective teamwork and collaboration skills across teams and departments.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable).
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Effective presentation skills.
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people.
• Excellent strategic and analytical skills.
• Multimedia, multichannel content strategy and storytelling skills.
• Proven ability to manage, coach and motivate.
• Proven ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment.
• Proven ability to manage, coach and motivate.

Pay and benefits

The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a competitive compensation and excellent benefits package, including:

• A full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.

New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.