Senior Manager, Digital Experience Strategy

Digital Roadmap

• Define and socialize DX strategies across websites, eCommerce web shops, and digital tools
• Develop roadmap with quarterly cycles and manage accountability from all resources

Design Leadership

• Set UX/UI principles and design standards
• Ensure accessibility and usability
• Partner with Brand/Marketing to maintain a consistent, differentiated experience across brands and product lines

Platform Architecture

• Own the overall digital ecosystem design and operating model across CMS (e.g., AEM), commerce capabilities, analytics/tagging, and integrations with ERP and other enterprise services

Content Governance

• Establish governance for product data, digital assets, and content lifecycle (taxonomy, metadata, approvals, localization)
• Ensure quality, timeliness, and reusability across channels

SEO/GEO Performance

• Drive technical SEO and content discoverability (including generative search optimization where relevant)
• Oversee performance, speed, and Core Web Vitals
• Reduce friction in key journeys

Data Analytics

• Define KPI framework, dashboards, and experimentation approach (A/B testing, personalization where appropriate)
• Use insights to prioritize improvements and quantify impact

Cross-functional Delivery

• Partner with Marketing, IT, Sales, Product, Legal/Compliance, and regional teams to translate requirements into scalable solutions
• Manage tradeoffs, scope, and timelines

Budgeting

• Select and manage agencies/partners
• Set SLAs and delivery standards
• Manage budgets, forecasting, and value realization

Data Privacy

• Ensure adherence to data privacy, consent management, cybersecurity standards, and brand/legal requirements
• Define governance for releases and change control

Lead, Coach, and Develop an Internal Team and Extended Matrix

• Define roles, capabilities, and ways of working to scale delivery

Qualifications

• Must have 8–12+ years in digital experience, digital strategy, web, or eCommerce roles
• Must have 5+ years in leading cross-functional teams and agency partners
• Demonstrated ability to define experience standards, govern content and product data, and improve end-to-end customer journeys
• Strong experience leading UI/UX initiatives
• User Experience leadership with working knowledge of infrastructure, cloud platforms, and Continuous Integration and Continuous Delivery practices
• Oversee vendor selections and evaluations including total cost of ownership, implementation complexity, and ecosystem fit
• Ability to influence senior stakeholders, align competing priorities, and build high-performing teams within a matrixed organization
• Proven use of analytics, experimentation, and key performance indicator frameworks to improve acquisition, conversion, and engagement
• Working knowledge of privacy and consent requirements, accessibility expectations, and secure-by-design practices for digital platforms
• Platform expertise: Content Management System landscape: Experience with enterprise platforms such as Adobe Experience Manager, Sitecore, Optimizely, Drupal, and headless or composable alternatives
• Headless and hybrid Content Management System patterns: Decoupled front ends, content application programming interfaces, and omnichannel delivery
• Content Management System vendor evaluation and selection: Total cost of ownership, implementation complexity, and ecosystem fit
• Adobe Experience Manager familiarity
• Adobe Experience Manager Cloud Service awareness: Cloud migration considerations