Senior Digital Strategy Manager

About the role

Bennington College is seeking a Senior Digital Strategy Manager with Beyond Plastics to lead digital outreach, community engagement, and marketing initiatives. Reporting to the Development Director, this position offers a remote work arrangement.

Responsibilities

• Lead execution of Beyond Plastics' integrated digital written and visual content across all platforms.
• Build, manage, write, and execute priority marketing email campaigns.
• Write and share monthly organizational newsletter, including visual content.
• Develop public education materials and a framework for support of grassroots advocates.
• Maintain the Beyond Plastics' website to highlight the most pressing priorities and new content.
• Lead Beyond Plastics' comprehensive digital outreach (email, SMS, web) campaign strategy. Content creation includes written copy, infographics, emails, newsletters, videos, and more.
• Optimize Beyond Plastics' online giving experience, focusing on compelling messaging and user flow, ensuring automated gift acknowledgements and processing.
• Manage organizational website and create content to drive traffic, increase awareness, raise funds, and create grassroots action, with user experience at the forefront.
• With President and Development Director, manage ideation and planning of quarterly webinars.
• Ensure registration uploads, emails, tagging, etc., to generate leads and follow-up.
• Design and email invitations, track attendee registration and participation.
• Provide onsite technical support when Program & Digital Assistant is unavailable.
• Manage Action Network database, with support of Program & Digital Assistant, to engage Beyond Plastics' supporters, educate and mobilize grassroots communities, and coordinate advocacy campaigns.
• Serve as primary liaison to database consultants.
• Lead digital analytics across website, emails, texts, and all digital fundraising campaigns, with built-in tracking plans and measurement frameworks to share outcomes/impact of engagement and activities.
• In collaboration with Social Media Manager, ensure consistency of social media statistics each month to guide future content creation.

Qualifications

• A Bachelor's degree and a minimum of five years in the field of digital advocacy and fundraising.
• Proven strategic digital programming leader, with a deep understanding of, and acumen with, digital tools, cross-channel marketing, and creating scalable systems for data tracking and reporting.
• A keen understanding and the ability to articulate via written content, Beyond Plastics’ messaging about: environmental justice, climate change issues, plastics pollution, and public health.
• Expertise in working directly in multiple digital systems including email and SMS platforms, website building and hosting platforms, digital organizing platforms, social media, and basic design programs.
• Experience in non-profit advocacy work, issue based campaigns, and community mobilization. A commitment to environmental advocacy and the mission and goals of Beyond Plastics.
• Grounded in the connections between climate, economic, and racial justice and the ability to stay current and speak fluently about the intersections of these issues.
• A passion for storytelling, particularly about issues related to human health and the health of our planet, as well as the power of grassroots activism.
• Technology: Highly competent in Google Workspace, Action Network, Canva, Civic Shout, Squarespace (or WordPress), Social Media. Video editing and graphic design skills using Canva, Adobe Photoshop or other platforms.
• Excellent written communication skills.
• Skilled at managing projects with tight deadlines.
• Ability to work independently and within a team of highly motivated individuals.

Pay

The annual salary for this position starts at $105,000.