Senior Manager, Media & Sports

About the role

The Sr. Manager of Media & Sports owns the long-term and annual media strategy for the Nature Made brand, translating business priorities into investment choices that drive media reach, return on spend, and incremental dollar sales growth. You will serve as the media expert for the brand, setting direction and making recommendations to commercial teams and senior leadership.

Responsibilities

• Own the media strategy for Nature Made, including channel roles, audience approach, investment principles, and learning agenda.
• Steward the national media budget and investment portfolio, making optimization decisions and recommending material shifts across channels and partners.
• Own the TV/video investment planning and upfront process from briefing and strategy through investment approval, to secure inventory that advances media and business goals.
• Own sports marketing investment strategy, recommend partnership opportunities to leadership, negotiate agreements with sports properties, and govern activation across all elements.
• Serve as a media center-of-excellence leader, establishing evidence-based standards, playbooks, and decision principles; coach internal teams and agencies; and advance capabilities in targeting, testing, technology, and AI-enabled media optimization.
• Oversee acquisition media for direct commerce channels, setting strategic direction and performance expectations across CAC, LTV, ROI.
• Define the media measurement and learning agenda in partnership with Analytics; translate campaign performance insights into investment recommendations and action plans.
• Own the media agency relationship, setting expectations for staffing, workplans, scope, and performance.

Requirements

The ideal candidate is a visionary media leader with a passion for driving short and long-term brand growth. You drive strategic choices in media, inspire the team and agency towards continuous learning and innovation, and make investment decisions easy to understand for senior leadership.

Critical Success Factors

• A track record of driving results through deep consumer understanding, media expertise, and performance orientation.
• An ability to drive strategy through to execution – you are equally comfortable setting the long-term vision, and working with the teams to bring it to life.
• A data-driven approach to decision-making built on a foundation of innovation and experimentation.
• An ability to design processes and systems that enable complex workflows to move forward with transparency and accountability.
• A personal passion for health and wellness and a desire to connect audiences with wellness information they can trust.
• A positive attitude, a collaborative approach, and a focus on helping others succeed.

Capabilities & Skills Required

• 8+ years of experience working in media, including 3+ years as the brand-side media lead for a consumer brand.
• Diverse media channel experience including TV/Video, digital, social, search, programmatic, and retail media.
• Experience as the primary client lead for a media agency relationship, and with managing one or more direct reports.
• Experience leading sports partnerships and integrations strongly preferred.
• A Bachelors degree or equivalent.