Senior Manager, Marketing Planning And Strategy - Agency Marketing
for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose.
We need to decide which headings to use. The posting includes sections: Position Summary (maybe About the role), What you'll do (Responsibilities), About The Team (maybe About the team but not required heading list; we could treat as About the role or maybe omit if not in list). The instructions say use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to those headings.
We have: Position Summary and What you'll do combined could be About the role (overview) and Responsibilities (duties). About The Team could be part of About the role or maybe we can include as part of About the role.
What You'll Bring could be Qualifications/Skills.
Minimum Qualifications and Preferred Qualifications could be Requirements/Qualifications.
Benefits: we have benefits description.
Pay: salary range.
Schedule: none, so omit.
We must not create sections with filler like "not specified". So omit Schedule.
We need to ensure we don't duplicate content.
Let's extract substantive content:
Position Summary... What you'll do...We’re looking for a strategic and relationship-driven Senior Manager, Agency Marketing Strategy to lead Walmart Connect’s marketing strategy for our agency ecosystem. In this role, you’ll own the end-to-end strategy to strengthen agency relationships, build advocacy, and create mutual business value through integrated co-marketing programs. You’ll partner with senior leaders across Agency Partnerships, Communications, Events, Content, Training, Product Marketing, and external agencies to develop annual plans, prioritize investments, and execute high-impact programs. Success in this role requires strategic thinking, executive presence, strong cross-functional leadership, and the ability to navigate ambiguity, influence senior stakeholders, and use insights to measure impact and optimize future priorities.
About The Team At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. Within Ads Integrated Marketing, Partner Marketing serves as the strategic bridge between Sales and Marketing, transforming partner priorities and growth opportunities into integrated marketing strategies that accelerate partner adoption, strengthen advocacy, and drive business growth.
What You'll Do Own the agency co-marketing strategy, developing annual plans aligned to business priorities and Joint Business Plans. Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels. Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships. Partner across Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution. Identify opportunities to deepen agency engagement and advocacy. Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders. Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners.
What You'll Bring Strategic marketing and business planning expertise, with the ability to translate business priorities into clear, actionable agency marketing strategies. Deep understanding of agency partnerships and the ability to identify opportunities that create mutual business value. Strong executive presence and relationship-building skills with senior internal and external stakeholders. Proven ability to lead cross-functional teams and drive alignment across complex organizations without direct authority. Ability to navigate ambiguity, prioritize competing opportunities, and move initiatives from strategy through execution. Strong business judgment and ability to use insights and performance data to optimize investments and programs. Excellent communication, presentation, and storytelling skills.
Minimum Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships. Experience developing and executing strategic marketing programs with measurable business outcomes. Proven ability to influence executive stakeholders and lead cross-functional initiatives. Strong presentation, communication, and storytelling skills. Experience using marketing performance metrics and business insights to inform strategy and optimize programs.
Preferred Qualifications MBA. Experience working at a major agency holding company or leading strategic marketing programs with agency partners. Experience within retail media, digital advertising, ad tech, media, or commerce media. Understanding of the retail media ecosystem and the role agencies play in advertiser growth. Familiarity with Joint Business Planning and strategic partnership development.
Benefits: At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart.
Pay: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock
We need to format.
We'll produce:
About the role
... (position summary + about team maybe)
Responsibilities
- ... list items from What You'll Do
Qualifications
Maybe split into Minimum Qualifications and Preferred Qualifications? Could use Minimum Qualifications
and Preferred Qualifications
but instructions only list Qualifications as a heading. However we can still use Qualifications heading and include both minimum and preferred within? Might be better to use Qualifications heading and then separate subheadings? But instructions only allow those headings; but we could still use Minimum Qualifications
as it's not in list but maybe acceptable? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not exclusive. So we can use other headings as long as they are . Safer to stick to those examples but we can also add others like Minimum Qualifications, Preferred Qualifications. Probably okay.
We'll produce:
Minimum Qualifications
- ...
Preferred Qualifications
- ...
Benefits
- ...
Pay
...
We need to ensure we don't include boilerplate like EEO, drug-free workplace, etc. Also remove duplicated lines like "Minimum Qualifications... Outlined below are the required minimum qualifications..." We'll just keep the bullet points.
Now craft content.
About the role paragraph: combine position summary and about team maybe.
Let's write:
We’re looking for a strategic and relationship-driven Senior Manager, Agency Marketing Strategy to lead Walmart Connect’s marketing strategy for our agency ecosystem. In this role, you’ll own the end-to-end strategy to strengthen agency relationships, build advocacy, and create mutual business value through integrated co-marketing programs. You’ll partner with senior leaders across Agency Partnerships, Communications, Events, Content, Training, Product Marketing, and external agencies to develop annual plans, prioritize investments, and execute high-impact programs. Success in this role requires strategic thinking, executive presence, strong cross-functional leadership, and the ability to navigate ambiguity, influence senior stakeholders, and use insights to measure impact and optimize future priorities. At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. Within Ads Integrated Marketing, Partner Marketing serves as the strategic bridge between Sales and Marketing, transforming partner priorities and growth opportunities into integrated marketing strategies that accelerate partner adoption, strengthen advocacy, and drive business growth.
Responsibilities list: items from What You'll Do.
- Own the agency co-marketing strategy, developing annual plans aligned to business priorities and Joint Business Plans.
- Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels.
- Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships.
- Partner across Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution.
- Identify opportunities to deepen agency engagement and advocacy.
- Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders.
- Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners.
Minimum Qualifications list:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships.
- Experience developing and executing strategic marketing programs with measurable business outcomes.
- Proven ability to influence executive stakeholders and lead cross-functional initiatives.
- Strong presentation, communication, and storytelling skills.
- Experience using marketing performance metrics and business insights to inform strategy and optimize programs.
Preferred Qualifications list:
- MBA.
- Experience working at a major agency holding company or leading strategic marketing programs with agency partners.
- Experience within retail media, digital advertising, ad tech, media, or commerce media.
- Understanding of the retail media ecosystem and the role agencies play in advertiser growth.
- Familiarity with Joint Business Planning and strategic partnership development.
Benefits list: need to break into bullet points.
- Competitive pay with performance-based bonus awards.
- Health benefits: medical, vision, and dental coverage.
- Financial benefits: 401(k), stock purchase, and company-paid life insurance.
- Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Additional benefits: short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
- PTO and/or PPTO available for vacation, sick leave, holidays, or other purposes (amount based on job classification and length of
for prose. We need to decide which headings to use. The posting includes sections: Position Summary (maybe About the role), What you'll do (Responsibilities), About The Team (maybe About the team but not required heading list; we could treat as About the role or maybe omit if not in list). The instructions say use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to those headings. We have: Position Summary and What you'll do combined could be About the role (overview) and Responsibilities (duties). About The Team could be part of About the role or maybe we can include as part of About the role. What You'll Bring could be Qualifications/Skills. Minimum Qualifications and Preferred Qualifications could be Requirements/Qualifications. Benefits: we have benefits description. Pay: salary range. Schedule: none, so omit. We must not create sections with filler like "not specified". So omit Schedule. We need to ensure we don't duplicate content. Let's extract substantive content: Position Summary... What you'll do...We’re looking for a strategic and relationship-driven Senior Manager, Agency Marketing Strategy to lead Walmart Connect’s marketing strategy for our agency ecosystem. In this role, you’ll own the end-to-end strategy to strengthen agency relationships, build advocacy, and create mutual business value through integrated co-marketing programs. You’ll partner with senior leaders across Agency Partnerships, Communications, Events, Content, Training, Product Marketing, and external agencies to develop annual plans, prioritize investments, and execute high-impact programs. Success in this role requires strategic thinking, executive presence, strong cross-functional leadership, and the ability to navigate ambiguity, influence senior stakeholders, and use insights to measure impact and optimize future priorities. About The Team At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. Within Ads Integrated Marketing, Partner Marketing serves as the strategic bridge between Sales and Marketing, transforming partner priorities and growth opportunities into integrated marketing strategies that accelerate partner adoption, strengthen advocacy, and drive business growth. What You'll Do Own the agency co-marketing strategy, developing annual plans aligned to business priorities and Joint Business Plans. Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels. Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships. Partner across Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution. Identify opportunities to deepen agency engagement and advocacy. Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders. Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners. What You'll Bring Strategic marketing and business planning expertise, with the ability to translate business priorities into clear, actionable agency marketing strategies. Deep understanding of agency partnerships and the ability to identify opportunities that create mutual business value. Strong executive presence and relationship-building skills with senior internal and external stakeholders. Proven ability to lead cross-functional teams and drive alignment across complex organizations without direct authority. Ability to navigate ambiguity, prioritize competing opportunities, and move initiatives from strategy through execution. Strong business judgment and ability to use insights and performance data to optimize investments and programs. Excellent communication, presentation, and storytelling skills. Minimum Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships. Experience developing and executing strategic marketing programs with measurable business outcomes. Proven ability to influence executive stakeholders and lead cross-functional initiatives. Strong presentation, communication, and storytelling skills. Experience using marketing performance metrics and business insights to inform strategy and optimize programs. Preferred Qualifications MBA. Experience working at a major agency holding company or leading strategic marketing programs with agency partners. Experience within retail media, digital advertising, ad tech, media, or commerce media. Understanding of the retail media ecosystem and the role agencies play in advertiser growth. Familiarity with Joint Business Planning and strategic partnership development. Benefits: At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart. Pay: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock We need to format. We'll produce:
About the role
... (position summary + about team maybe)
Responsibilities
- ... list items from What You'll Do
Qualifications
Maybe split into Minimum Qualifications and Preferred Qualifications? Could useMinimum Qualifications
andPreferred Qualifications
but instructions only list Qualifications as a heading. However we can still use Qualifications heading and include both minimum and preferred within? Might be better to use Qualifications heading and then separate subheadings? But instructions only allow those headings; but we could still useMinimum Qualifications
as it's not in list but maybe acceptable? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not exclusive. So we can use other headings as long as they are . Safer to stick to those examples but we can also add others like Minimum Qualifications, Preferred Qualifications. Probably okay.
We'll produce:
Minimum Qualifications
- ...
Preferred Qualifications
- ...
Benefits
- ...
Pay
Minimum Qualifications
- ...
Preferred Qualifications
- ...
Benefits
- ...
Pay
...
We need to ensure we don't include boilerplate like EEO, drug-free workplace, etc. Also remove duplicated lines like "Minimum Qualifications... Outlined below are the required minimum qualifications..." We'll just keep the bullet points. Now craft content. About the role paragraph: combine position summary and about team maybe. Let's write:We’re looking for a strategic and relationship-driven Senior Manager, Agency Marketing Strategy to lead Walmart Connect’s marketing strategy for our agency ecosystem. In this role, you’ll own the end-to-end strategy to strengthen agency relationships, build advocacy, and create mutual business value through integrated co-marketing programs. You’ll partner with senior leaders across Agency Partnerships, Communications, Events, Content, Training, Product Marketing, and external agencies to develop annual plans, prioritize investments, and execute high-impact programs. Success in this role requires strategic thinking, executive presence, strong cross-functional leadership, and the ability to navigate ambiguity, influence senior stakeholders, and use insights to measure impact and optimize future priorities. At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. Within Ads Integrated Marketing, Partner Marketing serves as the strategic bridge between Sales and Marketing, transforming partner priorities and growth opportunities into integrated marketing strategies that accelerate partner adoption, strengthen advocacy, and drive business growth.
Responsibilities list: items from What You'll Do. - Own the agency co-marketing strategy, developing annual plans aligned to business priorities and Joint Business Plans. - Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels. - Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships. - Partner across Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution. - Identify opportunities to deepen agency engagement and advocacy. - Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders. - Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners. Minimum Qualifications list: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships. - Experience developing and executing strategic marketing programs with measurable business outcomes. - Proven ability to influence executive stakeholders and lead cross-functional initiatives. - Strong presentation, communication, and storytelling skills. - Experience using marketing performance metrics and business insights to inform strategy and optimize programs. Preferred Qualifications list: - MBA. - Experience working at a major agency holding company or leading strategic marketing programs with agency partners. - Experience within retail media, digital advertising, ad tech, media, or commerce media. - Understanding of the retail media ecosystem and the role agencies play in advertiser growth. - Familiarity with Joint Business Planning and strategic partnership development. Benefits list: need to break into bullet points. - Competitive pay with performance-based bonus awards. - Health benefits: medical, vision, and dental coverage. - Financial benefits: 401(k), stock purchase, and company-paid life insurance. - Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. - Additional benefits: short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement. - PTO and/or PPTO available for vacation, sick leave, holidays, or other purposes (amount based on job classification and length of