Senior Manager, Marketing Operations - Orchestration & Automation Strategy

About the role

We’re looking for a Senior Manager of Marketing Operations to lead marketing orchestration operations and automation strategy across the buyer journey. In this role, you’ll own the operational strategy for coordinated, data-driven engagement across the marketing funnel, ensuring programs are prioritized, personalized, measurable, and aligned to lifecycle progression.

Responsibilities

• Design and govern the operational framework for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns working in close partnership with the inbound/outbound strategists.
• Own contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governance.
• Partner with Demand Generation and Digital Experience teams to ensure campaign and channel strategies fit into a coordinated buyer journey.
• Support in the planning stages of new journeys helping to define audience strategy, automation needs, suppression logic and handoff requirements before campaigns launch.
• Document orchestration rules, lifecycle logic, campaign interaction models, and governance standards.
• Define scalable ways of working that allow teams to execute coordinated journeys without slowing down campaign velocity.
• Partner with Marketing Operations peers responsible for campaign execution, lead flow, platform administration, analytics, and AI enablement.
• Continuously test and refine journey logic, segmentation, personalization, and automation approaches through structured experimentation.

Additional responsibilities

• Support broader marketing transformation efforts by helping translate strategic priorities into scalable operating models, workflows, and execution plans.
• Partner with Marketing, Sales, Revenue Operations, IT, and AI leadership to identify opportunities to modernize how marketing work gets done through process improvement, automation, and AI-enabled capabilities.
• Proactively assess cross-functional workflows to uncover opportunities for automation, AI, and process optimization, and lead initiatives to implement improvements through influence and partnership.
• Operationalize AI-enabled capabilities in partnership with AI leadership, ensuring use cases are practical, measurable, and aligned to business priorities.
• Help define repeatable frameworks, best practices, and governance approaches that enable marketing teams to scale transformation efforts consistently.
• Serve as a connector between strategy and execution, helping teams move from transformation concepts to measurable, operationalized programs.

Education & Experience

• 7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing role.
• Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases.
• Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks.
• Strong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processes.
• Experience designing and governing complex customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategies.
• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
• Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar).
• Systems thinker with the ability to design and communicate complex workflows.
• Strong collaborator who can influence across teams and translate strategy into execution.
• Strong understanding of data models, data flows, and lifecycle architecture.
• Strong collaborator who can influence Marketing, Sales, and IT.
• Able to translate strategy into execution and communicate complex concepts to non-technical stakeholders.
• Ai & Automation Capabilities: Demonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, lead scoring, journey decisioning, campaign optimization), familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, intent data platforms), and understanding of prompt engineering, workflow automation, and/or integration of AI into marketing stacks.

Expected Compensation

$116,000 - $196,000

About Athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

About Us

Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count.

DEI Commitment

Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What We Can Do For You

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs. We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.