Senior Marketing Strategy & Operations Manager

About the role

The Senior Marketing Strategy & Operations Manager at ROLLER will play a pivotal role in driving operational excellence across the marketing organization. This person will partner closely with marketing and revenue leadership to design and implement the systems, data structures, and processes that power data-driven decision-making and scalable growth. You’ll own and optimize the marketing tech stack, ensure seamless lead management and attribution, and build clear, actionable reporting frameworks that drive alignment across marketing, sales, and finance. Beyond analytics and process, you’ll help manage team workflows, calendars, and quarterly business reviews—identifying opportunities to streamline and innovate, including leveraging AI to enhance efficiency and insight.

Responsibilities

• Partner with marketing leadership to define operational priorities that align with broader GTM and business goals.
• Work with the Business Systems Team to manage and optimize the marketing tech stack, documenting processes and system flows to ensure consistency and scalability.
• Implement, optimize, and maintain lead lifecycle processes, including scoring, routing, and multi-touch campaign attribution.
• Work closely with Sales & Revenue Operations to align on full funnel reporting and pipeline contribution in order to help identify business risks and investment opportunities.
• Build standardized dashboards and reporting frameworks to monitor, measure, and analyze marketing performance down to a channel level to deliver actionable insights to head of marketing and marketing leads to help us meet ambitious growth targets.
• Work with finance to reconcile and track against marketing budget and forecasting.
• Help manage the full marketing team calendar and the status of key projects.
• Assist with marketing QBRs and SLT level reporting and presentations.
• Identify and implement process improvements to help the team move faster without sacrificing accuracy or quality, including implementing AI into existing flows across our stack as well as building out new processes from scratch.

Requirements

• You’re a strategic thinker who thrives at the intersection of marketing, systems, and analytics — passionate about building scalable processes that enable smarter, faster decision-making.
• Based in the San Francisco Bay Area or Austin, Texas, with flexibility for hybrid work.
• You have deep experience in marketing operations or revenue operations, ideally within a high-growth SaaS environment.
• You’re skilled in partnering with marketing, sales, and revenue leadership to align operational priorities with broader GTM and business goals.
• You have hands-on experience managing and optimizing marketing tech stacks, and are comfortable mapping and documenting complex system flows for consistency and scalability.
• You’re skilled in lead lifecycle management, including lead scoring, routing, and multi-touch attribution.
• You’re data-driven, with proven experience building dashboards and reporting frameworks that translate metrics into actionable insights and growth opportunities.
• You’re comfortable collaborating cross-functionally — particularly with Finance to manage budgets and forecasts, and Revenue Operations to ensure full-funnel visibility.
• You have exceptional organizational skills and enjoy keeping teams aligned through calendars, project tracking, and QBR preparation.
• You’re a natural optimizer — continuously identifying opportunities to improve processes, automate workflows, and leverage AI to enhance efficiency and accuracy.
• You’re detail-oriented but also pragmatic, able to balance precision with agility in a fast-paced, dynamic environment.

Qualifications

• Master’s degree in Marketing, Business Administration, or related field.
• Minimum 7 years of relevant experience in marketing operations or revenue operations, preferably in a high-growth SaaS environment.
• Proven ability to manage and optimize marketing tech stacks, and document system flows for consistency and scalability.
• Experience in lead lifecycle management, including lead scoring, routing, and multi-touch attribution.
• Strong analytical skills and experience building dashboards and reporting frameworks.
• Excellent collaboration and communication skills, with a focus on cross-functional teamwork.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Experience with CRM tools and marketing automation platforms.

Skills

• Data analysis and interpretation.
• Project management and process improvement.
• Collaboration and cross-functional teamwork.
• CRM tools and marketing automation platforms.
• AI and machine learning.

Benefits

• 20 days of paid time off (PTO), 10 sick days, and local paid Bank Holidays.
• Free medical insurance for the employee.
• 401(K) Plan with a 100% match on contributions up to 5%.
• Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
• Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
• Highly flexible work environment with an All Access pass to WeWork depending on your location.

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid work schedule with flexibility based on your location.