Senior Manager, Marketing Operations - Orchestration & Automation Strategy

About the role

We’re looking for a Senior Manager of Marketing Operations to lead marketing orchestration operations and automation strategy across the buyer journey. In this role, you’ll own the operational strategy for coordinated, data-driven engagement across the marketing funnel, ensuring programs are prioritized, personalized, measurable, and aligned to lifecycle progression.

Responsibilities

• Design and govern the operational framework for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns working in close partnership with the inbound/outbound strategists.
• Own contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governance.
• Partner with Demand Generation and Digital Experience teams to ensure campaign and channel strategies fit into a coordinated buyer journey.
• Support in the planning stages of new journeys helping to define audience strategy, automation needs, suppression logic and handoff requirements before campaigns launch.
• Translate journey strategies into clear operating rules, automation logic, program governance, and scalable execution models.
• Identify gaps, overlaps, and friction across the buyer experience and recommend improvements to simplify and improve engagement.
• Define journey logic, entry and exit criteria, trigger rules, suppression logic, and prioritization standards across lifecycle programs.
• Document orchestration rules, lifecycle logic, campaign interaction models, and governance standards.
• Define scalable ways of working that allow teams to execute coordinated journeys without slowing down campaign velocity.
• Partner with Marketing Operations peers responsible for campaign execution, lead flow, platform administration, analytics, and AI enablement.
• Continuously test and refine journey logic, segmentation, personalization, and automation approaches through structured experimentation.
• Support broader marketing transformation efforts by helping translate strategic priorities into scalable operating models, workflows, and execution plans.
• Partner with Marketing, Sales, Revenue Operations, IT, and AI leadership to identify opportunities to modernize how marketing work gets done through process improvement, automation, and AI-enabled capabilities.
• Proactively assess cross-functional workflows to uncover opportunities for automation, AI, and process optimization, and lead initiatives to implement improvements through influence and partnership.
• Operationalize AI-enabled capabilities in partnership with AI leadership, ensuring use cases are practical, measurable, and aligned to business priorities.
• Help define repeatable frameworks, best practices, and governance approaches that enable marketing teams to scale transformation efforts consistently.
• Serve as a connector between strategy and execution, helping teams move from transformation concepts to measurable, operationalized programs.

Qualifications

• 7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing role.
• Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases.
• Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks.
• Strong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processes.
• Experience designing and governing complex customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategies.
• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
• Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar).
• Systems thinker with the ability to design and communicate complex workflows.
• Strong collaborator who can influence across teams and translate strategy into execution.
• Strong understanding of data models, data flows, and lifecycle architecture.
• Strong collaborator who can influence Marketing, Sales, and IT.
• Able to translate strategy into execution and communicate complex concepts to non-technical stakeholders.
• Demonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, lead scoring, journey decisioning, campaign optimization).
• Familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, intent data platforms) and ability to evaluate/build use cases.
• Understanding of prompt engineering, workflow automation, and/or integration of AI into marketing stacks.
• Knowledge of AI governance, data privacy, and ethical considerations in marketing applications.

Skills

• Strategic thinking and ability to translate strategy into actionable plans.
• Excellent communication and collaboration skills.
• Strong analytical and problem-solving abilities.
• Experience with marketing automation platforms and CRM systems.
• Knowledge of AI and its application in marketing.

Benefits

At athenahealth, we offer a comprehensive benefits package that includes health and financial benefits, as well as perks specific to each location. This includes commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces. Some offices even welcome dogs. We also encourage a better work-life balance for athenistas with our flexible policies.

Pay

$116,000 - $196,000

Schedule

Full-time