Senior Manager, Marketing Analytics & Operations

About Our Client

This organization is dedicated to serving the US federal government, focusing on improving how federal agencies operate and deliver value for their missions and the American public. It brings together specialized talent to address challenges in government operations, emphasizing innovation through diverse perspectives. The organization is committed to fostering an inclusive culture where all employees feel respected and have equal opportunities.

About the Opportunity

The Federal Marketing Analytics and Insights Manager plays a pivotal role in enhancing the Marketing and Communications team's effectiveness by optimizing data and analytics programs. This position ensures marketing initiatives are supported by accurate data, robust governance, integrated systems, and advanced analytical tools, thereby enabling impactful decision-making and driving business and marketing performance.

Responsibilities

• Lead data strategy, governance, analytics, quality, and integration for marketing and communications data across platforms
• Manage cross-channel tracking and measurement infrastructure, including tracking links and data integrations
• Maintain and evolve the marketing measurement framework with standardized metrics and aligned data sources
• Develop dashboards, reports, and analytics models to translate data into actionable insights for stakeholders
• Analyze performance trends and guide strategic optimization using data-driven methods
• Advance AI-powered analytics, automation, and experimentation to improve targeting and demonstrate business impact
• Identify key trends and insights to inform engagement strategies and enhance marketing effectiveness
• Oversee CRM platform governance to ensure data accuracy and comprehensive client intelligence

Requirements

• Minimum 8 years of experience in marketing analytics, data strategy, governance, and performance measurement in B2B or B2G contexts
• Bachelor's degree
• Strong written and verbal communication skills for presenting insights to all stakeholder levels
• Proven ability to manage multiple projects under deadlines
• Executive presence and capability to manage stakeholders within matrixed organizations
• Team-oriented and collaborative with strong interpersonal skills

Pay

The pay range for specified locations is $95,200—$204,400 USD.