Senior Manager, Lifecycle Marketing (NYC)

Job Purpose

The Senior Manager, Lifecycle Marketing will lead the development and execution of highly engaging, audience-first lifecycle communications across our streaming businesses, specifically BritBox and BBC Select. This role complements our data-driven lifecycle performance capability by bringing strong creative judgement, messaging excellence and CRM expertise to our subscriber communications.

Responsibilities

• Lifecycle Strategy & Campaign Leadership

• Lead lifecycle campaign strategy across email, push and in-product marketing (including pre-roll and on-platform marketing placements)
• Own messaging and communications planning for major show launches, tentpole moments and new initiatives (e.g. podcasts, loyalty programs, product launches)
• Develop structured campaign frameworks that align audience, messaging, timing and channel strategy
• Establish lifecycle creative best practices across both BritBox and BBC Select
• Ensure campaigns are properly tracked, tagged and measured to enable performance optimisation
• Maintain high standards of QA, rendering testing and deliverability best practices

• Segmentation, Personalisation & Optimisation

• Translate audience insights into persona-based and behavioural segmentation strategies that support engagement & loyalty outcomes
• Develop personalised messaging approaches that bring segmentation to life creatively
• Collaborate closely with the Senior Manager, Lifecycle Marketing (Performance) to align engagement and conversion initiatives
• Support A/B testing frameworks across subject lines, creative, audience segments and timing
• Continuously refine lifecycle automation to improve subscriber engagement and long-term value

• Cross-Functional Collaboration & Team Development

• Partner with Creative, Product Marketing, Content and Growth teams to ensure cohesive messaging
• Collab with Growth, Media on creative and messaging alignment in retention paid media on syndicated platforms, as needed
• Contribute creative expertise to conversion-focused campaigns as needed (e.g. trial-to-paid, churn reduction, winback)
• Manage and develop junior team member(s), likely at Coordinator level
• Support the expansion of lifecycle marketing capabilities for BBC Select as scope grows

Knowledge And Experience

• Bachelor’s degree required
• 6–8 years’ experience in lifecycle, CRM or email marketing within subscription, DTC or entertainment businesses
• Deep hands-on experience building and deploying email campaigns (required)
• Experience working within CRM and customer data platforms such as Blueshift, Hightouch and/or Recurly Engage
• Strong understanding of segmentation logic, audience syncing and triggered campaign setup
• Experience developing automated lifecycle journeys and behavioural campaigns
• Strong understanding of email best practices including deliverability, testing and optimisation
• Experience in streaming, subscription or media businesses preferred

Skills And Personal Attributes

• Strong blend of creative instinct and technical CRM capability
• Highly detail-oriented with rigorous QA standards
• Audience-first mindset with strong understanding of subscriber behaviour
• Analytical and comfortable interpreting performance data
• Collaborative and able to partner effectively across functions
• Organised and comfortable managing multiple campaigns simultaneously
• Motivated by building sophisticated, scalable lifecycle programs

Salary Range

$110k base salary + competitive benefits + bonus potential

Our Values

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We believe that our unique backgrounds, experiences, and perspectives enrich our ability to innovate and solve complex problems. We strive to create a culture where everyone can bring their whole self to work and feel empowered to contribute their ideas and talents.