Senior Manager, Lifecycle Marketing

About the company

Bilt is the membership for where you live. What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants. Travel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once. We run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens. This role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.

About the role

Bilt is looking for a Senior Manager, Lifecycle Marketing to own activation and retention of Bilt Rewards members and network partners. You'll design highly personalized user journeys across email, push, and text — informed by predictive affinity modeling and user-level engagement patterns. Working cross-functionally with product, product marketing, engineering, and data teams, you'll bring lifecycle programming to life and drive adoption of benefits and key product offerings. This is a hands-on IC role on the Growth team's Lifecycle pod. You'll operate with autonomy, make strategic calls alongside your lifecycle partner, and be expected to hit the ground running in a fast-paced environment.

Responsibilities

• Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
• Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
• Arbitrate content at the user level to ensure members see the most relevant content at the right time
• Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
• Report on campaign performance and use insights to continuously optimize lifecycle content
• Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
• Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
• Implement rigorous campaign QA processes to ensure flawless execution
• Collaborate with engineering teams on technical implementations and eventing architecture

Requirements

• 5+ years of lifecycle marketing experience
• Strong intuition for the user and ability to balance customer experience with business needs
• Extensive experience working in Braze with strong knowledge of Liquid
• Expertise building emails with HTML and CSS
• Background working with engineering to trigger, power, and automate campaigns in Braze
• Exposure to martech platforms such as Census, Segment, FullStory, etc.
• Strong communication skills, creative problem-solving ability, and attention to detail
• Thrives in a fast-paced, startup environment with ambiguity

Preferred qualifications

• Design and/or copywriting skills
• Experience with email deliverability

Benefits

• Health insurance for you (& your loved ones) from day one — includes One Medical Membership, wellness stipends, family programs
• 401k plan with a match
• Commuter FSAs
• Unlimited PTO
• Exclusive employee-only Bilt Points
• Team events

Pay

The salary range for a Senior Manager, Lifecycle Marketing is $120,000 – $150,000 and will be eligible for equity and an annual performance-based bonus.