Senior Manager, Lifecycle Marketing

We need to output HTML fragment with sections: About Us (maybe heading "About Us"? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says do NOT repeat the job title as a heading. It doesn't forbid "About Us". The examples include "About the role". But we can include "About Us" as a heading if content exists. The posting has "About Us" paragraph. So we can have

About Us

then

... content. Then Job Description: we could have

Job Description

then

... content. Then Key Responsibilities: heading

Responsibilities

then

• items. Then Requirements: heading

  Requirements

  then
  • items. Then Preferred: maybe "Preferred Qualifications" but not required; we could include under Requirements or separate "Preferred". The instruction says include a section only when posting has real, specific content. There is "Preferred Healthcare, digital health..." So we could have

    Preferred Qualifications

    then
    . Benefits: The posting mentions benefits in About Us: "First Stop Health offers a comprehensive benefits package that includes various health and medical coverage options, dental and vision coverage, disability and life coverage, making healthcare easily accessible. For those that choose to waive medical coverage a monthly medical waiver allowance will be provided. First Stop Health offers a remote-first work environment and flexible paid time off, including Summer Fridays. Furthermore, the employer match 401k plan and monthly phone stipend demonstrates the company's commitment to employee financial well-being. The First Stop Health membership benefit is another added perk for employees and provides our virtual care solutions -- Urgent Care, Mental Health, and Primary Care -- from their very first day!" So we have benefits content. So we can have

    Benefits

    then
    listing each benefit. Pay: Not mentioned. So omit. Schedule: Not mentioned explicitly (remote-first work environment, flexible PTO, Summer Fridays). Could be considered schedule? But it's more about work arrangement. The instruction says only include Pay/Schedule/Benefits if posting actually states them. It does mention remote-first work environment and flexible paid time off, including Summer Fridays. That's schedule-related. Could we include a Schedule section? It says "flexible paid time off, including Summer Fridays" and remote-first. That's about work schedule/location. Might be appropriate to include Schedule. However the examples of headings include Schedule. We could include

    Schedule

    with

    Remote-first work environment; flexible paid time off including Summer Fridays.

    . That seems okay. But we need to avoid filler like "not specified". We have actual content. We must not include boilerplate like EEO, diversity statement, application instructions, contact email, etc. So we should remove the diversity commitment line and the "Research shows..." and the "To learn more..." and contact email. Also remove "First Stop Health is committed to diversity, equity, inclusion, and belonging." That's boilerplate EEO. Remove. Also remove "Job Title: Senior Manager, Lifecycle Marketing" line (we shouldn't repeat as heading). Also remove "About Us" heading? We'll keep as heading. Now we need to preserve all substantive information. Let's extract. About Us paragraph: "On a mission to deliver affordable, delightful healthcare for all, First Stop Health provides connected, whole-person virtual care to employers 24/7 through app, website, or phone in all 50 states. First Stop Health prioritizes an engaging and easy-to-use experience, setting people on healthier journeys through care at multiple stages. We are proud to be recognized as one of Fast Company’s Most Innovative Companies." That's the substantive part. Also later benefits paragraph we will move to Benefits section. Job Description paragraph: "We are seeking a strategic and technically proficient Senior Manager, Lifecycle Marketing, to lead the evolution of First Stop Health's member engagement strategy. This role will own the strategy, governance, and optimization of our lifecycle marketing programs while serving as the subject matter expert for Braze and our broader member engagement ecosystem. Reporting to the Director of Engagement, this leader will be responsible for designing scalable, data-driven member journeys that improve activation, utilization, engagement, and retention across the member lifecycle. The ideal candidate combines deep lifecycle marketing expertise with hands-on marketing automation experience, healthcare domain knowledge, and a passion for developing high-performing teams. This role will partner closely with Marketing, Product, Clinical, Engineering, Data, Client Success, and Operations to deliver personalized, measurable, and scalable member experiences." Key Responsibilities bullet list: Let's extract each bullet. From text: Lifecycle Strategy - Own and evolve First Stop Health's member lifecycle marketing strategy across awareness, onboarding, activation, engagement, retention, and re-engagement - Identify opportunities to improve member engagement through personalization, automation, segmentation, and experimentation - Establish lifecycle marketing best practices, governance, and operating standards Braze Platform Leadership - Serve as the organization's Braze subject matter expert - Oversee platform architecture, campaign design, Canvas strategy, segmentation, Liquid personalization, and journey orchestration - Partner with Engineering and Data teams to ensure scalable integrations, reliable data flow, and platform optimization - Drive platform governance, documentation, and operational excellence Member Engagement Optimization - Develop multi-channel engagement programs across email, SMS, push, and emerging channels - Build scalable audience strategies that deliver the right message at the right time - Continuously improve member experiences through testing, measurement, and optimization Analytics & Experimentation - Establish a culture of experimentation through A/B testing and performance analysis - Monitor key engagement and utilization metrics, translating insights into actionable recommendations - Partner with analytics teams to measure business impact and identify new opportunities Cross-Functional Leadership - Collaborate with Product, Clinical, Data, Engineering, Client Success, and Marketing to align engagement strategies with business priorities - Translate business objectives into scalable lifecycle marketing programs - Serve as a trusted advisor on member communications and engagement strategy People Leadership - Lead and develop a small team of engagement professionals - Provide coaching, mentorship, and career development - Foster a culture of collaboration, accountability, and continuous improvement We need to output as
    • for each bullet. Could group under headings? The instruction says use
      • for any list of duties/requirements/benefits. It doesn't forbid subheadings inside list? Probably better to just list all responsibilities as flat list. But we could also keep headings inside

        before each group? The instruction: "Use

        • for any list of duties/requirements/benefits, and

          for prose." It doesn't say we cannot have headings inside list. But to keep simple, we can output a single

          with all responsibilities as
          • . However that loses grouping but still preserves all info. Might be acceptable. However we could also output multiple
            sections each preceded by a

            heading? But that would be extra headings not in the list. The instruction says use

            for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we already have a Responsibilities heading. Under that we can have

            with all responsibilities. That's fine. Similarly for Requirements: list. Requirements bullet list: - 7+ years of experience in lifecycle marketing, CRM, or marketing automation - 2+ years of experience managing and developing marketing professionals - Deep expertise with Braze or a comparable enterprise lifecycle marketing platform (Iterable, Salesforce Marketing Cloud, Customer.io, etc.) - Demonstrated success designing and optimizing lifecycle marketing programs - Experience developing automated customer or member journeys across multiple channels - Strong analytical mindset with experience using experimentation and performance data to drive decision-making - Proven ability to lead complex cross-functional initiatives Preferred: - Healthcare, digital health, health plan, or benefits industry experience - Experience driving member activation, utilization, engagement, and retention - Experience leading marketing operations, CRM governance, or platform administration Benefits: list items: - Comprehensive health and medical coverage options - Dental and vision coverage - Disability and life coverage - Monthly medical waiver allowance for those who waive medical coverage - Remote-first work environment - Flexible paid time off, including Summer Fridays - Employer match 401k plan - Monthly phone stipend - First Stop Health membership benefit providing virtual care solutions (Urgent Care, Mental Health, Primary Care) from day one Schedule: we could include remote-first work environment and flexible PTO including Summer Fridays. But we already have those in Benefits. Might be duplication. Better to keep schedule separate only if not covered elsewhere. Since we already have remote-first and flexible PTO in Benefits, we could omit Schedule section to avoid duplication. The instruction says prefer a few substantive sections over many thin ones. So we can omit Schedule. Pay: not mentioned. Thus sections: About Us, Job Description, Responsibilities, Requirements, Preferred Qualifications, Benefits. We need to use

            for each section heading. Now produce HTML fragment. Let's craft. About Us:

            About Us

            On a mission to deliver affordable, delightful healthcare for all, First Stop Health provides connected, whole-person virtual care to employers 24/7 through app, website, or phone in all 50 states. First Stop Health prioritizes an engaging and easy-to-use experience, setting people on healthier journeys through care at multiple stages. We are proud to be recognized as one of Fast Company’s Most Innovative Companies.

            Job Description:

            Job Description

            We are seeking a strategic and technically proficient Senior Manager, Lifecycle Marketing, to lead the evolution of First Stop Health's member engagement strategy. This role will own the strategy, governance, and optimization of our lifecycle marketing programs while serving as the subject matter expert for Braze and our broader member engagement ecosystem. Reporting to the Director of Engagement, this leader will be responsible for designing scalable, data-driven member journeys that improve activation, utilization, engagement, and retention across the member lifecycle. The ideal candidate combines deep lifecycle marketing expertise with hands-on marketing automation experience, healthcare domain knowledge, and a passion for developing high-performing teams. This role will partner closely with Marketing, Product, Clinical, Engineering, Data, Client Success, and Operations to deliver personalized, measurable, and scalable member experiences.

            Responsibilities:

            Responsibilities

            • Own and evolve First Stop Health's member lifecycle marketing strategy across awareness, onboarding, activation, engagement, retention, and re-engagement
            • Identify opportunities to improve member engagement through personalization, automation, segmentation, and experimentation
            • Establish lifecycle marketing best practices, governance, and operating standards
            • Serve as the organization's Braze subject matter expert
            • Oversee platform architecture, campaign design, Canvas strategy, segmentation, Liquid personalization, and journey orchestration
            • Partner with Engineering and Data teams to ensure scalable integrations, reliable data flow, and platform optimization
            • Drive platform governance, documentation, and operational excellence
            • Develop multi-channel engagement programs across email, SMS, push, and emerging channels
            • Build scalable audience strategies that deliver the right message at the right time
            • Continuously improve member experiences through testing, measurement, and optimization
            • Establish a culture of experimentation through A/B testing and performance analysis
            • Monitor key engagement and utilization metrics, translating insights into actionable recommendations
            • Partner with analytics teams to measure business impact and identify new opportunities
            • Collaborate with Product, Clinical, Data, Engineering, Client Success, and Marketing to align engagement strategies with business priorities
            • Translate business objectives into scalable lifecycle marketing